Video intercom equipment is an important part of any community, building and apartment. In China, although the direct customers who purchase residential intercom products (building video intercom products) are not residential users, the end user of the product, the owner, is still considered as our customer.
Characteristics of building intercom development So, what are the more obvious characteristics of development in today’s building intercom market?
Black-and-white video intercom still dominates the mainstream of the market, and the color video intercom market is slow to grow. The product life cycle of building intercom systems in China's coastal developed provinces is in the transition from growth to maturation, while the inland undeveloped regions are still In the import period. The imbalance in economic development has led to a different life cycle of building intercom in different regions of the country, which in turn determines the mainstream of the building intercom market. Currently, it is still black and white. The market potential of underdeveloped regions is huge, and color video intercoms are plagued by high prices and oversupply of functions. Market growth is slow. However, color video intercoms will show an upward trend in the upscale housing or villas. In general, the building intercom system has promising prospects for development in the national market. The overall market is developed from the east and south coasts and gradually develops to the west and north.
The overall trend is from professional to civilian development, but the slow development of the civilian market has become saturated in the early days of the building intercom system with financial institutions, enterprises and institutions as the main force, and the large-scale market has become more saturated, and the coastal areas have developed earlier cities. The penetration rate is nearly 50%. The newly built residential area has adopted the building intercom products without exception. The market has become saturated. The overall market is developed from the east and south coasts and gradually develops to the west and north. The professional market expands to the civilian market. . As far as the current situation is concerned, the market demand response in the civil market only accounts for about 10% of the total market. Although the market potential is huge, the development is extremely slow. In addition, the state cancels welfare housing, and the construction of a residential community will swallow some of the original share of the civilian market. There is still a long process in the development of the civilian market. It can not be developed on a large scale with just one enterprise.
The purchaser is not the user, and the user is not the purchaser. The building intercom system is mainly aimed at the networked community. The investors and constructors of the communities, ie, the real estate developer and the engineering contractor, are their target customers. The feature of “the purchaser is not the user and the user is not the purchaser†of the building intercom system is determined by the nature of the product itself. Although the single-family building intercom market has a certain market potential, the main channel of the entire building intercom is still real estate developers and engineering firms.
The Opportunities and Difficulties of Digital Building Intercom I. The Digital Age Changing Our Life Five years ago, few people had ever seen a smartphone, and tablets were rarer. Today, most people carry smart phones in their pockets. They are light, thin and compact. They can not only receive calls, but also browse web pages, receive e-mails, and use the iTunes, Android and other markets to obtain a series of smart phone applications, enabling unlimited functions. In addition, iPad, Samsung galaxys and all other tablet devices, which are only a few millimeters thin and a few grams, have begun to be used as personal computers.
"The times are a changing"—Bob? Dylan. In the environment where smartphones and tablets are commonly used, real estate developers are aware that they can provide potential customers (people using smartphones and tablet products), and video intercom products that can often be seen at the entrance and home cannot Then analog signal. Should apartments and villas also use thin and light phones with large touch screens, additional features, and fast processors, just like Bob? Dylan mentioned that the era has been changing, and now is the digital age.
Second, why do intercom companies still use analog technology in large quantities?
Although real estate buyers have witnessed the miracle of modern consumer electronics products and want to install such equipment for their real estate projects, they do not necessarily understand that, as a manufacturer in the electronics industry, why the building video intercom manufacturers still Extensive use of simulation techniques.
Cost control is a major obstacle to the large-scale digitalization of intercom equipment. The latest survey results from Apple show that in just three months, they have sold 200,000 iPhones and 9 million iPads. With this market capacity, Apple has customized, developed and produced for each product. The huge investment made by integrated circuits will be diluted, thus reducing the cost of each product.
From a strict cost perspective, the digital capacity of the video intercom industry is very small. The dispersion of the video intercom industry is very high. According to statistical reports, there are about 100 video intercom manufacturers in China, and the video intercom industry is not a global industry—manufacturers and customers. The needs, preferences, and product use will vary according to the country. These factors result in a relatively small independent demand capacity in each market segment. For video intercom manufacturers, the introduction of digital products means that manufacturers need to spend high-cost procurement of integrated circuit board, and the final product becomes expensive.
Third, digital, whether the advantages can make up for the increase in costs?
Of course, digitization does bring other benefits in addition to obvious appearance advantages. For example, distance is no longer a problem, and multi-channel communication is not an obstacle. Integration with other devices has also become easy. The only issue that surfaced was whether these advantages could make up for the increase in costs.
System integrators recommend some real estate developers to convince them that digital intercom is the best solution for some of their projects. As mentioned earlier, some large-scale projects that involve long distances require multiple channels of dialogue or additional applications in property management services. Digitalization is an ideal solution that can be easily integrated through digital systems.
In other cases, if the project is not large and there is no need to provide residents with complete property management services, the decision to adopt a digital video intercom system is based on cost and value considerations.
IV. Considerations outside of digital technology In our opinion, the cost of video intercom equipment in the entire real estate project structure is relatively small, while the video intercom equipment product, the door phone and the indoor phone, is installed in the community. The equipment in the indoor eye-catching department makes the video intercom equipment an excellent tool with a very high cost-effectiveness and value added for the real estate project. The choice of aesthetically pleasing and reliable products can significantly improve the efficiency of the household.
Video intercom equipment is for the buyer to see products that are tangible and tactile, and building positive influences in their minds is an excellent opportunity to promote their purchasing decisions. The well-designed video intercom equipment is any Real estate development company marketing department excellent promotion tool. In addition to excellent design, video intercom equipment from a reliable brand means lasting reliable quality and effective after-sales service, which in turn will help real estate companies establish a good brand image in the long term. However, video intercom products are still essentially security devices and must not compromise on quality issues.
V. Digitization is a one-way street. The marketing strategy needs to adjust the digitalization of the building's visual intercom industry as the final trend. Moore's Law has been confirmed that the product cost structure will continue to change after all. With the development of the industry, electronic components using analog signals will eventually lose cost advantages due to shrinking market capacity. The in-depth development and consolidation of the video intercom industry and the introduction of integrated circuit boards for video intercom manufacturers will all be possible. The complete digitization of the video intercom equipment will undoubtedly become a dominant advantage for the manufacturer in the market. The only question is how long it takes for this section to take.
To cater to the wave of digitalization, video intercom manufacturers need to adopt some adaptable changes in their sales channels. The role of system integrator needs to be changed and adjusted. They purchased and used analog video intercom products for many years. In the digital era, they needed to switch from the role of an electrician to a network expert. Here, we put forward higher requirements for the pre-sales technical departments of video intercom manufacturers, and we need to provide system integrators and engineering companies with good training and effective support.
Characteristics of building intercom development So, what are the more obvious characteristics of development in today’s building intercom market?
Black-and-white video intercom still dominates the mainstream of the market, and the color video intercom market is slow to grow. The product life cycle of building intercom systems in China's coastal developed provinces is in the transition from growth to maturation, while the inland undeveloped regions are still In the import period. The imbalance in economic development has led to a different life cycle of building intercom in different regions of the country, which in turn determines the mainstream of the building intercom market. Currently, it is still black and white. The market potential of underdeveloped regions is huge, and color video intercoms are plagued by high prices and oversupply of functions. Market growth is slow. However, color video intercoms will show an upward trend in the upscale housing or villas. In general, the building intercom system has promising prospects for development in the national market. The overall market is developed from the east and south coasts and gradually develops to the west and north.
The overall trend is from professional to civilian development, but the slow development of the civilian market has become saturated in the early days of the building intercom system with financial institutions, enterprises and institutions as the main force, and the large-scale market has become more saturated, and the coastal areas have developed earlier cities. The penetration rate is nearly 50%. The newly built residential area has adopted the building intercom products without exception. The market has become saturated. The overall market is developed from the east and south coasts and gradually develops to the west and north. The professional market expands to the civilian market. . As far as the current situation is concerned, the market demand response in the civil market only accounts for about 10% of the total market. Although the market potential is huge, the development is extremely slow. In addition, the state cancels welfare housing, and the construction of a residential community will swallow some of the original share of the civilian market. There is still a long process in the development of the civilian market. It can not be developed on a large scale with just one enterprise.
The purchaser is not the user, and the user is not the purchaser. The building intercom system is mainly aimed at the networked community. The investors and constructors of the communities, ie, the real estate developer and the engineering contractor, are their target customers. The feature of “the purchaser is not the user and the user is not the purchaser†of the building intercom system is determined by the nature of the product itself. Although the single-family building intercom market has a certain market potential, the main channel of the entire building intercom is still real estate developers and engineering firms.
The Opportunities and Difficulties of Digital Building Intercom I. The Digital Age Changing Our Life Five years ago, few people had ever seen a smartphone, and tablets were rarer. Today, most people carry smart phones in their pockets. They are light, thin and compact. They can not only receive calls, but also browse web pages, receive e-mails, and use the iTunes, Android and other markets to obtain a series of smart phone applications, enabling unlimited functions. In addition, iPad, Samsung galaxys and all other tablet devices, which are only a few millimeters thin and a few grams, have begun to be used as personal computers.
"The times are a changing"—Bob? Dylan. In the environment where smartphones and tablets are commonly used, real estate developers are aware that they can provide potential customers (people using smartphones and tablet products), and video intercom products that can often be seen at the entrance and home cannot Then analog signal. Should apartments and villas also use thin and light phones with large touch screens, additional features, and fast processors, just like Bob? Dylan mentioned that the era has been changing, and now is the digital age.
Second, why do intercom companies still use analog technology in large quantities?
Although real estate buyers have witnessed the miracle of modern consumer electronics products and want to install such equipment for their real estate projects, they do not necessarily understand that, as a manufacturer in the electronics industry, why the building video intercom manufacturers still Extensive use of simulation techniques.
Cost control is a major obstacle to the large-scale digitalization of intercom equipment. The latest survey results from Apple show that in just three months, they have sold 200,000 iPhones and 9 million iPads. With this market capacity, Apple has customized, developed and produced for each product. The huge investment made by integrated circuits will be diluted, thus reducing the cost of each product.
From a strict cost perspective, the digital capacity of the video intercom industry is very small. The dispersion of the video intercom industry is very high. According to statistical reports, there are about 100 video intercom manufacturers in China, and the video intercom industry is not a global industry—manufacturers and customers. The needs, preferences, and product use will vary according to the country. These factors result in a relatively small independent demand capacity in each market segment. For video intercom manufacturers, the introduction of digital products means that manufacturers need to spend high-cost procurement of integrated circuit board, and the final product becomes expensive.
Third, digital, whether the advantages can make up for the increase in costs?
Of course, digitization does bring other benefits in addition to obvious appearance advantages. For example, distance is no longer a problem, and multi-channel communication is not an obstacle. Integration with other devices has also become easy. The only issue that surfaced was whether these advantages could make up for the increase in costs.
System integrators recommend some real estate developers to convince them that digital intercom is the best solution for some of their projects. As mentioned earlier, some large-scale projects that involve long distances require multiple channels of dialogue or additional applications in property management services. Digitalization is an ideal solution that can be easily integrated through digital systems.
In other cases, if the project is not large and there is no need to provide residents with complete property management services, the decision to adopt a digital video intercom system is based on cost and value considerations.
IV. Considerations outside of digital technology In our opinion, the cost of video intercom equipment in the entire real estate project structure is relatively small, while the video intercom equipment product, the door phone and the indoor phone, is installed in the community. The equipment in the indoor eye-catching department makes the video intercom equipment an excellent tool with a very high cost-effectiveness and value added for the real estate project. The choice of aesthetically pleasing and reliable products can significantly improve the efficiency of the household.
Video intercom equipment is for the buyer to see products that are tangible and tactile, and building positive influences in their minds is an excellent opportunity to promote their purchasing decisions. The well-designed video intercom equipment is any Real estate development company marketing department excellent promotion tool. In addition to excellent design, video intercom equipment from a reliable brand means lasting reliable quality and effective after-sales service, which in turn will help real estate companies establish a good brand image in the long term. However, video intercom products are still essentially security devices and must not compromise on quality issues.
V. Digitization is a one-way street. The marketing strategy needs to adjust the digitalization of the building's visual intercom industry as the final trend. Moore's Law has been confirmed that the product cost structure will continue to change after all. With the development of the industry, electronic components using analog signals will eventually lose cost advantages due to shrinking market capacity. The in-depth development and consolidation of the video intercom industry and the introduction of integrated circuit boards for video intercom manufacturers will all be possible. The complete digitization of the video intercom equipment will undoubtedly become a dominant advantage for the manufacturer in the market. The only question is how long it takes for this section to take.
To cater to the wave of digitalization, video intercom manufacturers need to adopt some adaptable changes in their sales channels. The role of system integrator needs to be changed and adjusted. They purchased and used analog video intercom products for many years. In the digital era, they needed to switch from the role of an electrician to a network expert. Here, we put forward higher requirements for the pre-sales technical departments of video intercom manufacturers, and we need to provide system integrators and engineering companies with good training and effective support.
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