Xie Yuerong see bathroom industry

On December 3, the 2012 annual meeting of the sanitary professional committee of the All-China Federation of Industry and Commerce Furniture Design Association was held in Lecong Fortuna Hotel, Foshan City, Guangdong Province. The leaders of the All-China Federation of Industry and Commerce, the Executive Chairman of the Chamber of Commerce and Industry of the All-China Federation of Industry and Commerce Zhang Chuanxi, the leaders of the Ministry of Housing and Construction, representatives of the members of the sanitary special committee, and representatives of sanitary companies attended the meeting.

At the roundtable, Xie Yuerong, president of the sanitary ware committee of the All-China Federation of Industry and Commerce's Furniture and Decoration Industry Chamber of Commerce, believes that the specifications of the industry should be regulated in terms of capacity planning, cost control, and adjusting the proportion of advertising fees.

Xie Yuerong believes that each company has a big impulse, so now the industry has a serious excess capacity. For a healthy industry, sales are set, but some products are produced according to stocks. In the case of a slightly poor market, the stockpile of stocks becomes particularly serious, and there is a risk of depreciation in the funds used for inventory backlog. This has led to the current companies trying to do a variety of ways to promote sales and even bargaining.

Xie Yuerong believes that “the on-site market is a bit of a transitional promotion. Everyone loses profits. Every year, people even lose money. It will be difficult to raise the price again.” He called for colleagues in the industry. Although everyone is a competitor in the industry, To maintain the overall image of the industry, do not do anything that is unfavorable to others.

In addition, he also believes that bathroom companies should be cautious in cost control, can not reduce costs by cutting corners and maintain brand reputation, "If everyone's brand reputation is gone, then the credibility of Chinese brands will be gone." At present, the image of China's bathroom is to a large extent, some companies are cutting corners and cutting down the damage, the reason why domestic brands do not enter the four-star hotel more than a star, a big factor is the "China" word itself, Xie Yuerong president appeal bathroom The industry peers should be honest with customers and employees and create a good atmosphere.

In recent years, sanitary ware companies have been widely used in advertising, and the CCTV has been bombarded with brand advertisements such as endorsements and online newspapers. In response to this phenomenon, Chairman Xie Yuerong believes that companies must control the proportion of advertising fees. “Of course, some brands have passed. A large number of advertisements can quickly raise awareness and establish a brand image, but wool is on the sheep, otherwise the price increases, otherwise the cost increases, which requires us to jointly explore the issue.” So he suggested controlling the proportion of appropriate advertising fees, It is beneficial to the sustainable development industry.