Abstract China's hardware products are sold in all corners of the world, and China's power tools are advancing in setbacks. The three major production bases of China's power tools have their own characteristics, and they have a place in the hardware industry with their own advantages. Power tools are mainly divided into metal cutting power tools, grinding electric...
China's hardware products are sold in all corners of the world, and China's power tools are advancing in setbacks. The three major production bases of China's power tools have their own characteristics, and they have a place in the hardware industry with their own advantages. Power tools are mainly divided into metal cutting power tools, grinding power tools, assembly power tools and railway power tools. Common power tools include electric drills, electric grinders, electric wrenches and electric screwdrivers, electric hammers and impact drills, concrete vibrators, and electric planers.
The power tool industry actively introduces technology to enhance its own strength China's rapid development, comprehensive foreign exchange, and prospects for the power tool industry, has also developed rapidly in recent years, but compared with foreign related companies is still at a backward level. Professionals feel that technology is critical to the rapid development of the power tool industry. Coupled with the special nature of the power tool industry, it is a high-tech industry. Enterprises must actively introduce relevant technologies and enhance their own strength. The power tool industry belongs to the advanced equipment manufacturing industry and upgrades to serve the advanced manufacturing industry. Power tools are widely used in aerospace, high-speed rail construction, shipbuilding, automotive industry and other advanced equipment manufacturing industries as well as construction roads, decoration and decoration, wood processing, metal processing and other production areas.
The global power tool industry can be divided into three levels: industrial grade, professional grade and DIY household grade according to the technical requirements and application fields of the product. Among them, industrial-grade power tool products are mainly used in workplaces with high process precision or high environmental protection requirements, such as aerospace, with high technical requirements, high profit, and small market scope; DIY household-grade power tools are mainly It is used in occasions where the precision requirements are not high and the continuous operation time is not long, such as home repair, simple decoration, etc., which has the characteristics of low technical content and low profit.
At present, most of China's power tool manufacturers are producing DIY household-grade power tools. The sales of products are mainly based on price, and the overall situation is a low-end, disorderly competition. Professional-grade power tools are far superior to DIY products in terms of technical content, application range, product added value or product gross margin. The professional-grade power tools are characterized by high power, high speed, long motor life, and can be used for a long time. They have high technical content, high profit margin, wide market range, high industry threshold and high brand value.
China's domestic power tool market has been firmly held by foreign giants such as Bosch, Japan, Makita, Japan's Hitachi and the United States. From the trend in recent years, the domestic market share of foreign brands is in a downward channel, and the rise of Ruiqi Power Tools continues to expand its market share, replacing imported brands. Among the top four in the domestic market share, Ruiqi is the youngest up-and-coming star, but it is the fastest-growing rookie. It has been in the top four in the market since it was put into production for seven years. There is a trend of German Bosch and Japanese Makita that have surpassed the history of nearly a hundred years.
Throughout the current situation of the domestic power tool industry, the enterprises that produce DIY household-grade power tool products occupy the vast majority, and the professional-grade products that can form the product series are extremely rare, the industry concentration is low, and there is no leading enterprise. From the perspective of development trends, domestic brands will experience industry reshuffle, eventually forming an orderly situation dominated by a few leading companies; domestic and foreign brands will also redistribute market share, and domestic brands will continue to replace foreign capital. Brand.
The industry's inherent integration needs will be driven by the industry's leaders. It is foreseeable that Ruiqi, as the only listed company that specializes in power tools, has the opportunity and the ability to stand on the stage of the capital market and promote the restructuring and restructuring of the power tools industry in China.
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