The rapid rise of bathroom hardware brands

At present, China's first and second line bathroom hardware brands, the domestic market channel network is basically saturated. With the rapid growth of the national sanitary market as a whole, new distributors in the sanitary hardware industry have rapidly increased in all regions, and the new sharp sanitary hardware brands with huge growth potential have undoubtedly become the preferred brands for distributors all over the country.

Enterprises have a certain scale of production capacity and financial strength, strong product support capabilities and a unique core competitiveness, brand strategy has a certain height, strong market development capabilities, and maintain a sustained growth trend has become China's cutting-edge bathroom hardware brand commonality.

At this stage, with the exception of the first- and second-tier cities, the rapid growth of sanitary ware markets in emerging third- and fourth-tier cities has brought tremendous opportunities for the rapid rise of cutting-edge brands. Hengjie, Zhongyu and a series of nationally renowned sanitary ware brands have rapidly grown from early cutting-edge brands to first-tier brands, further increasing the confidence of sellers in selecting cutting-edge brands.

The sharp rise of the brand new regional market The rapid rise of China's cutting-edge brand, in addition to a few brands rely on a strong financial strength to develop the market strong, most brands can only take a step by step development strategy, from the key regional markets gradually expand to the national market, by the regional strong brand It has grown into a nationally renowned brand. For developers, the model room is a real estate face, the good and bad of the model house directly affect the sales of commercial housing.

For bathroom hardware companies, the “model market” has a close relationship with the influence of the formation of regional brands. If a regional brand wants to step out of the region and enter the national market, it must not blindly advance. Instead, it needs to be selectively pushed forward, especially in the form of a “model market” with strategic, purposeful, and step-by-step advancement.

“This will be very conducive to the national market expansion of regional brands, allowing regional brands to move from the region to the national market step by step, and to grow into a national brand. The creation of key regional markets is the emergence of emerging brands and well-known brands in the market. The key factors in the game to obtain brand influence advantage.” Luo Baihui, a brand marketing expert, said that in small and medium-sized sanitary hardware brands in Chaozhou, some small and medium-sized brands have achieved over 10 million sales in a single regional market through the creation of a model market. The sales volume and brand influence of the market were better than those of the domestic first-line well-known sanitary hardware brands, and they gradually grew into new cutting-edge sanitary hardware brands with certain potential.

Xinrui brand cautiously responds to sluggish market At present, a large number of bathroom hardware companies across the country have gone through transformation and upgrading, adding to the domestic brand bathroom hardware market competition. In recent years, the profit of the property market has been booming, and the market demand for bathroom hardware has been strong. The pressure on enterprise restructuring and market development has been relatively small. The emerging brands of sanitary hardware have emerged in a concentrated manner and have intensified market expansion.

In recent years, with the rapid development of China's property market, it has brought huge business opportunities to domestic sanitary hardware companies, and it also opened the premise of brand wars in the domestic sanitary hardware market. Strong export-oriented bathroom hardware companies, a large number of small and medium-sized bathroom hardware companies, including the original bathroom bathroom hardware brands relying on the domestic market, have all accelerated the domestic brand bathroom hardware market development plans, great privilege, compete in the Central Plains The momentum. However, Luo Baihui pointed out that in the fierce competition in the bathroom hardware brand market, the strength of the first-line brand continued to increase, the market can be difficult to appear overlord brand in a short period of time, and a large number of emerging brands with huge growth potential quickly rise, the current China's bathroom Hardware industry brand pattern poses a great challenge.