In the first half of 2012, the New Deal of real estate continued. As a downstream industry, the home industry, especially the cabinet industry, will naturally be greatly affected. In the entire home market, consumers in the first half of the year have seen a variety of changes in consumer attitudes, methods, and behaviors, and have shown new features.
In the current first half of the year, the two major characteristics of consumer behavior are particularly prominent. On the one hand, high-end homeowners such as rowhouse villas (renovation renderings), high-end apartments, and so on, the decoration or decoration, the price factor will not be too much to consider; on the other hand, for the low-end consumer groups, Now decoration is actually a good time. Businesses will launch some of the more favorable activities package; this will be relatively affordable.
In response to these changes, the home industry must be improved or adjusted accordingly in terms of technology, products, marketing, and promotion. According to the category of brand grades: For high-end brands, no matter how the market changes, they will all have their own market, just need to serve a group of customers; the products are for the mid-to-low-end brands, and the products themselves Already cheap, low-profit marketing is more difficult to live in the off-season, so the best way this time is to focus on building brand influence.
In marketing, high-end brands can choose to continue to do a full upgrade of the product. Improving the configuration of products and giving away related products are in fact disguised. For example, the brand of the entire cabinet (decoration renderings) brand, the original non-damped hinges, hardware, etc. are now all replaced by damping; sinks, drawers, etc. have also been fine-tuned, but the price has not changed.
According to experts’ predictions, the overall technological content of household products in the second half of the year will be higher and higher. For the cabinets, it is definitely centered on environmental protection, and practical, fashionable, and technological are the three basic points. Regardless of how the household products will develop in the future, environmental protection is an eternal theme. There is no doubt that environmental protection has attracted consumers' attention. Now the well-known cabinet brands are not only environmental protection but also environmental protection in production, processing and production.
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