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The advent of the smart home era has brought a rare opportunity for Chinese companies to specialize in anti-theft smart lock companies to compete with the imported smart lock brands of technology powers. However, in the past year, some problems in the whole industry have also been highlighted. In particular, some traditional smart door lock companies have neglected the characteristics of the market and the needs of users with the top ten smart lock brands, ignoring the nature of products and markets. The healthy development of the industry is very dangerous. At present, the fatal problems in the intelligent door lock industry mainly focus on three aspects: replacing security with intelligence, replacing stability with functions, and replacing user experience with top ten brand image marketing. These three issues may soon become the dead spots of the smart lock brand.
1. Replace security with intelligence
The purpose of intelligence is only two: first, safer, more reliable; second, more convenient. Many smart door lock companies can make a big fuss in intelligence, and the loopholes in security guarantees are worrying. Intelligent security directly restricts the healthy development of this industry. If one of the 100 companies has a problem with security, the entire industry will affect it. In the same case, the whole brand will also have an accident. It is understood that the smart lock products that claim to be the top ten brands in the market are very inadequate in the safety design of mechanical structure or the encryption and decryption of electronic information and the development of certification technology. If this problem is not corrected in time, China's smart lock industry It will once again be discussed as a backward industry with low prices, low quality and no trust.
2, replace the stability with function
Nowadays, the intelligent brand of the market has many functions, and there are many patterns for unlocking. There are everything in the way of unlocking, what is the iris, face, fingerprint, secret, and inductive unlocking, although the way of unlocking can be powerful at any time. There is a big premise that must be done well. There is no shortage of powerful products on the market, but there are very few products with good stability.
3. Replace the user experience with big marketing
Remarketing and light user experience is a serious problem in the current smart door lock brand. A brand that ignores the user experience is hard to get recognized by users. At present, the biggest problem in the smart lock industry is that it would rather spend a lot of money to buy the fake rankings of the top ten brands, but they are not willing to spend money on user experience. Everyone has the same feeling: the number of Baidu’s self-contradictory top ten smart lock brands is not Clear, can't remember, there are very few good brands that users can satisfy. This is a worrying unhealthy market.
4, the transitional universal promotion consumes the credit of the industry
The harm of intelligent universal propaganda is even more terrible. Anything can be docked, what functions are available, and what can be done behind the propaganda is how it is so bad. The sense of staggering use makes the user's trust in the industry disappear, of course, the entire industry is paying.
Of course, there are some different brands in the market. Although it is not very high and very large, it is quite good in product development and investment, and user satisfaction is high. Such as walnut smart lock, although the brand's popularity is not very high, but from the product's structural design, design, but a lot of effort, his "mechanical security multi-lock technology + intelligent security encryption and decryption authentication technology" combination It has also done a very good job, and the tempered glass finish design has created the industry first. At present, the Walnut Smart Lock is the only smart lock brand that has won the 2016 Asian Innovation Award.
Editor in charge: Sun Gongxue
Plunge Track Saw,Track Saw,Cordless Track Saw,165Mm Electric Plunge Cut Saw
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