The sorrow of "following strategy" in China's machine tool industry

Guide: Market competition forces the improvement of enterprise innovation ability, let enterprises realize that the source of innovation is the terminal of demand, and the innovation path of R&D is the correct way to follow the strategy. The domestic high-end CNC machine tool has just been successfully developed. It has been blocked by foreign competitors with price advantage or similar products to the deep problems of China's machine tool industry. It has been overshadowed by the rapid growth in the past few years. Nowadays, in the process of growth rate returning to rationality, the deep-seated problems of the industry will naturally emerge and emerge, and produce a mechanism of reversal. Market competition has forced the improvement of corporate innovation capabilities. For decades, the machine tool industry and enterprises have gone from technology tracking and imitation to independent research and development, from introduction, digestion, absorption and innovation to integrated innovation. From independent innovation to original innovation, we have experienced several stages of innovation, but have fallen into “backward”. The chasing circle of catching up - then falling behind - catching up again. In fact, the crux of it is that we did not seriously think about and really solve a fundamental problem: Where is the source of innovation and what is the path of innovation? The source of innovation is the terminal of demand. From the perspective of the relationship between technology and industrial development, the healthy development of an industry depends on the corresponding technology research and development, that is, the basic research, applied research and the continuous development of common technology research, depending on whether the enterprise as the main body of the market can be integrated with the system. Role, with sufficient integration capabilities, to explore the source of technology and to control the evolution of technology. The willingness and ability of enterprises to integrate related technologies is precisely due to the precise understanding of downstream users' processes. The machinery industry, especially the machine tool industry, which is known as the “General Equipment Department” and “Total Craftsman” of the national economy, is the sum of complex application technologies. Real-time control of user needs and changes in demand, based on the innovation drive to provide users with process solutions, the machine tool industry and enterprise technology research and development work has the internal driving force of deep excavation. Although a CNC machine tool can replace imports, it fills the domestic gap and achieves catch-up, but this is only a static follow-up. Actually, it is a product of imitation and reverse research and development, which cannot be exceeded theoretically. The current situation is often like this. When a medium-to-high-end machine tool in China was successfully developed, foreign competitors immediately reduced the price of “killer”, blocked the process of commercialization and industrialization of new products, and then launched an upgraded version of the same product. And improved version. Not only the machine tool industry, but also many high-end technologies and products of the entire machinery industry have been forced to stop. Another situation is that we know that we have a gap with others, but we have to produce in order to survive, and we can't escape the end of low-end overcapacity. This is the sorrow of "following the strategy." It is the right way to study the path of innovation and establish positive development. The positive innovation strategy aimed at mastering the principle and achieving breakthrough innovation includes the positive development of product technology and the positive development of the production process. The former builds its own technical barriers based on the forward research and development of product technology. The latter on the basis of research and development capabilities, the production process is forwardly decomposed, developed and manufactured, and the key equipment and technical means are solved with high efficiency and low cost. problem. Enhancing all-round comprehensive service capabilities is fundamental to the healthy development of enterprises. As a capital goods machine tool, the number of consumption can be divided into new product (equipment) purchase investment, that is, initial consumption with the whole life cycle; transformation due to maintenance, repair and conversion adjustment, etc., for secondary consumption; Renovation, overhaul and renovation, for three consumption. With the highly specialized and efficient development of the downstream market, the professional functional department outsourcing of machine tool users has become possible, and the deep “machine tool aftermarket” will gradually emerge, which will provide new profit sources for the machine tool industry and qualified enterprises. . When the market share of the machine tool reaches a certain amount, the sales of the main engine and the start of the “post-machine market” are two important factors that stabilize the efficiency of the machine tool enterprise, and also the fundamental of the sustainable development of the enterprise. Domestic CNC machine tool enterprises should embed their own existence in the user's production process, so that the self-worth is reflected in the user's process equipment and production process is more professional, more efficient, and more competitive in the market.

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