IKEA has created a Swedish business legend. It originated in a small town of Amholt with only 8500 people. In 20 years, it has swept the furniture market in many countries and regions with relatively high-quality and low-cost products. 25 billion Swedish kronor jumped to 250 billion Swedish kronor, and its founder Invar Kamprad also became a hero in the hearts of the Swedes.
A former employee John Sternbo who has worked for IKEA for more than 20 years as a Kamprad personal assistant and has been responsible for a number of important businesses. In the "Ikea Truth" book, he repeatedly claimed that he The founder of IKEA, Kamprad, has deep feelings, but the series of IKEA secrets he revealed in the book seem to show that he is a traitor of the IKEA dynasty. In the book, the author not only unveiled the veil of Kamprad's versatility, but also shook the environmental protection secrets and gold absorbing methods carefully designed by the IKEA dynasty, and those who can lure consumers to linger in IKEA stores. , The ambush of continuous consumption, and the product matrix of "3A One King" seems to have only become a small foil in IKEA's secrets.
Sternbo elaborated many hidden injuries of a behemoth from the aspects of IKEA's organizational structure, operating system, corporate culture, and inter-generational crisis, and made the unethical aspects of a "brilliant" enterprise public.
On the issue of business management, Kamprad resorted to the gentleman's style and constantly turned to corporate executives, begging them to be creative, actively thinking of ways, praising their cleverness and wisdom, and helping him a lot, but in fact everything As early as Kamprad's grasp, the process can be dominated by corporate executives, but the result of the matter must be the result Kamprad wants. In terms of human rights and financial rights, Kamprad has always maintained a tough style. His suspicious personality prevents it from decentralizing its core power. Controlling people and controlling financial resources is the best way for him to control IKEA.
In the book, the author mentions that Kamprad has established a super-complex business organization derivative circle in order to avoid tax and transfer funds globally. Kamprad claimed that he and his family did not take a penny of profits from IKEA, and all of the money was handed over to the corresponding fund organizations, but these funds are actually only Kamprad ’s gods of wealth, completely obeyed For the Kamprad family, that is the real Kamprad gold pool. The author believes that IKEA has a passion for public welfare, but in fact IKEA only "pretends to care about climate change", and the marriage of companies and public welfare has an ulterior purpose. Once the reputation crisis of the enterprise occurs, these public welfare and environmental protection organizations will automatically stand up to defend IKEA, confuse IKEA ’s annual donation amount and the future donation plan to confuse IKEA ’s donation amount, and manipulate the vane of public opinion. On weekdays, IKEA is silent on these "public welfare" activities and reserves it as a killer tool for crisis research.
Kamprad is still a master of Tai Chi. As a giant enterprise at the top of the food chain, IKEA mainly carries the fate of too many downstream enterprises. The author believes that IKEA's "low price" strategy is the source of a series of bad behaviors that cause downstream companies to hire child labor, live goose plucking, and cross-border deforestation. Once faced with such doubts, IKEA will make an innocent complaint and will be responsible Pushed to those downstream enterprises and consumers, never mentioning the fact that they made large profits by lowering the supplier's supply price. As an unlisted family business, IKEA has no obligation to disclose the financial and business status of the company to the public, which provides the best shelter for IKEA and Kamprad's hidden profits. If the facts are as described in the book, people know that IKEA ’s founders have become the richest country in the world by pursuing a low-price strategy. Those IKEA employees who are cautious and work hard to earn only meager overtime work, and downstream companies whose profit margins are constantly being compressed What will you think?
Regarding the story of the blue-yellow high wall of IKEA described in the book, whether it is fully credible still needs more facts to prove that in the eternal business interests kingdom, instead of believing in morality, it is better to believe in the power of the market; rather than believing in the entrepreneurial stage It is better to explore the think tank team behind the heroes than perform the myths performed on the show; instead of believing in the words of the stakeholders, it is better to jump out of the language puzzle and look for factual support. I do not know how to keep a low-key and cautious IKEA company, how to regain its image of charity in the face of a book about the truth of IKEA from a former employee.
With the advent of an aging society, the voice of installing elevators in elevator free residential buildings is getting higher and higher. This is the rigid demand of many elderly people, and the problem of going upstairs and downstairs is a life problem that these elderly people have to face many times every day. Adding elevators to old buildings can improve the travel conditions of the elderly living in buildings without elevators. Professional Adding Elevator manufacturer is located in China, including Install Elevator,Modern Elevator,Modern Residential Elevators, etc.
Adding Elevator,Install Elevator,Modern Elevator,Modern Residential Elevators
Suzhou Stable Trade Co., Ltd , https://www.stable-elevator.com