Huadian Qingfeng Furniture tells you that kitchen appliances will become a new hot industry

Huadian Qingfeng Furniture Newsletter With the improvement of people's living standards, consumers' comprehensive demand for kitchen appliances is also increasing. Nowadays, the household appliances industry has become a new growth in the home appliance industry. point.

The cook loves the kitchen artifact

Cute mini ç…², the necessary eggbeater for baking party, the oven for making delicious cakes... More and more consumers are beginning to yearn for the fun of health, simplicity and DIY food, making electric oven, baking pan, bread Sales of small household appliances such as machines have shown an increasing trend.

It is understood that the so-called kitchen appliances, that is, kitchen appliances, refers to the use of food-related household appliances in the kitchen, mainly including kitchen appliances represented by range hoods, stoves and kitchen appliances.

After the 80s Li Lei said that she is a super cook, in addition to work, amateur life, her favorite is to use a variety of electrical appliances to make delicious food. To this end, her kitchen "follows the trend of home appliances development", what kind of kitchen appliances, microwave ovens, electric ovens, electric baking pans, bread machines, juicers, mini rice cookers and so on. “The food I made was safe, hygienic, and especially fulfilling.” Li Lei said that her daughter’s birthday cake was also made by herself.

The reporter visited the market and learned that in all kinds of kitchen appliances, the rice cooker was affected by the replacement, and the sales volume in the pot furnace increased significantly. Young consumers prefer smart electric ovens, do-it-yourself bread, baked cakes, fried chicken wings and so on. At the same time, because many families buy juicers to make healthy foods such as juice for their children, the sales of juicers have also increased.

“The sales of kitchen appliances have increased to varying degrees in the past two years.” Mr. Zhang, a sales manager at Chunyi Appliances Store, said that the popularity of kitchen appliances is not only due to advances in technology and people’s demands for quality of life. Products known as "kitchen artifacts" are popular with consumers for their health, intelligence and simplicity.

Kitchen appliances counterattack the home appliance market

Recently, with the release of the first-quarter performance report of several major power companies, the first-quarter performance of kitchen and electric companies was generally outstanding, and the overall revenue of major kitchen appliances companies increased by 15%, higher than any quarter in 2015. Kitchen appliances have steadily climbed and surpassed the average growth level of the domestic appliance industry, and successfully turned from a small boat to a huge wheel.

Today, whether it is the traditional kitchen, the boss and other kitchen appliances industry, or the United States, Haier and other integrated enterprises, are full of energy, trying to get a share in the kitchen appliance market. The reporter visited the survey and found that in the past two years, all kitchen appliances brands have demonstrated their innovative products, marketing and brand strategy. In terms of product innovation, smart kitchen appliances have developed rapidly, bringing intelligent experience to people, and also bringing new business opportunities to businesses. In the kitchen appliance sales method, price reduction promotion became the main theme of the entire kitchen appliance market in 2015. In 2016, as the market competition becomes more intense, price reduction promotion will continue to be the “primary strategy” for all companies to promote the sales of kitchen appliances throughout 2016.

"Now buyers are almost the same as buying clothes. Many old models have discounts." Ms. Yao, who is buying smart rice cookers at home appliance stores, said that although she chose the rice cooker last year, it has a lot of price concessions and functions are not worse than this year. New.

Stimulating consumption through price reduction promotion has become the consensus of the kitchen and electric industry. Many people in the industry said that this method is not conducive to the sustainable development of the industry. Brand kitchen appliances companies want to seize the big cake in the kitchen electricity market. It is better to work hard on the "strength" of its products to gain market and attract consumers by enhancing the core value of products. Author: High Dongmei

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