At present, most of the power tools sold worldwide are manufactured and exported from China. China has become the world's leading supplier of power tools, especially DIY tools. In particular, for the first time last year, the positive news that all kinds of electric tools export volume, export value, and unit price have increased in an all-round way indicate that the power tool industry will have greater and better development. Portable electric drill breaks one billion US dollars mark In recent years, China's electric tool industry has vigorously explored the international market and achieved world-renowned achievements. It has become the world's largest producer of power tools and a major exporter.
Due to the small investment in the power tool industry and the rapid production efficiency, the electric tool companies in China have mushroomed in the past decade. Although the production level of the entire industry has been continuously improved, it has also brought about The fierce price competition has even reached a basically unprofitable situation. Last year, thanks to the overall increase in prices of raw materials such as silicon steel, copper, and aluminum in the world, the international market prices of electric tools in China have completely reversed the decline from year to year. The average unit price has all increased, and the rate of increase has been significant. Among the bulk power tools with export value exceeding US$400 million, the average unit price of portable drills rose by 16.4%, the average unit price of portable chainsaws rose by 18.2%, the average unit price of hand-held electric sanders increased by 13%, and the average value of other portable electric tools Unit price rose 13.5%. Although most of the increase in the price of power tools was offset by the increase in raw materials prices and did not bring about a simultaneous increase in profits, at least it showed that the power tool industry is moving toward improving the quality of products and taking the road to becoming an export powerhouse.
Nearly 80% of exported power tool products are exported to Europe and the United States and nearly 50% to the three major markets of the United States, Germany, and the United Kingdom. The top 10 export markets together account for nearly 75% of China’s total exports. The two largest markets for global electric tool imports are the United States and Germany, and the electric tools they import from China rank first in the country. China’s market share in these two countries has reached 55% and 30% respectively. In the construction hardware supermarkets and hardware tool shops in these countries, it can be seen that ordinary electric tool products are basically produced and exported by China. As the nationals of these developed countries are willing to make their own production (DIY) features, Europe and North America will be the major regions for the export of electric tools in China for a long period of time. After the financial crisis, however, exports of electric tools are looking for emerging markets.
Improve technology
In order to consolidate the currently occupied market and further cultivate and develop new markets, we will focus on the following aspects in the future: to further improve product quality and accelerate the development of new products. In particular, we must focus on accelerating the development of battery-powered tools and electronically-controlled power tools, and constantly improve the level of power tools and product quality.
The development of production technology to intensive, flexible, automated, professional and coordinated production network development. Should gradually change from the order of production, neutral packaging exports to export their own brand-name products. The DLP production and neutral packaging production methods have indeed played an important role in rapidly expanding the export of electric tools in China, but this is not a long-term solution, because this kind of operation cannot establish the image of Chinese companies and create their own brand name. Our country’s Some production companies can only be an obscure processing plant, while middlemen get huge profits. In addition, brand-name production often hides the hidden dangers of trademark infringement disputes. In order to promote the healthy development of China's power tool foreign trade market, and safeguard the legitimate rights and interests of China's power tool industry, we must strive to create our own brand name in the export of our products and obtain our due profits.
Fully implement safety certification and electromagnetic compatibility certification for electric tools, and implement export license for electric tools to continuously improve the quality and level of electric tools.
Exploiting emerging markets
To further study the trade practices of European and American power tools, while stabilizing and continuously expanding the share of China's power tools in the North American market in Western Europe, actively explore new markets and achieve market diversification, with particular emphasis on exploring African, Latin American and Eastern European markets. .
Oppose low-price competition and standardize the export market. Except for some foreign-funded enterprises, most of the electric tools exported by China are generally low in price, and the main reason for this phenomenon is that the export enterprises compete with each other at low prices. The harm is quite serious. Some state-owned enterprises generally have superior quality products, but due to high costs, they have fallen into competition, and some of the poorer quality and even poorer ones have used low-price competitive marketing methods to export one after another. The market has caused adverse effects and damaged the image of our products. Especially in the past two years, this phenomenon has been extended from the foreign trade market to the domestic market, causing the overall economic efficiency of the industry to decline. In order to benefit the national nation, it is necessary to further standardize the market and promote fair competition so that the foreign trade market for electric tools can truly thrive.
Set up the buyer's market concept in the competition. To realize the development of the industry around the market, companies must focus on the transition from production technology to the center of marketing, and use professional products and do-it-yourself (DIY) products at the same time. The company's production, technology, marketing and After-sales service must comply with the buyer's market rules.
Due to the small investment in the power tool industry and the rapid production efficiency, the electric tool companies in China have mushroomed in the past decade. Although the production level of the entire industry has been continuously improved, it has also brought about The fierce price competition has even reached a basically unprofitable situation. Last year, thanks to the overall increase in prices of raw materials such as silicon steel, copper, and aluminum in the world, the international market prices of electric tools in China have completely reversed the decline from year to year. The average unit price has all increased, and the rate of increase has been significant. Among the bulk power tools with export value exceeding US$400 million, the average unit price of portable drills rose by 16.4%, the average unit price of portable chainsaws rose by 18.2%, the average unit price of hand-held electric sanders increased by 13%, and the average value of other portable electric tools Unit price rose 13.5%. Although most of the increase in the price of power tools was offset by the increase in raw materials prices and did not bring about a simultaneous increase in profits, at least it showed that the power tool industry is moving toward improving the quality of products and taking the road to becoming an export powerhouse.
Nearly 80% of exported power tool products are exported to Europe and the United States and nearly 50% to the three major markets of the United States, Germany, and the United Kingdom. The top 10 export markets together account for nearly 75% of China’s total exports. The two largest markets for global electric tool imports are the United States and Germany, and the electric tools they import from China rank first in the country. China’s market share in these two countries has reached 55% and 30% respectively. In the construction hardware supermarkets and hardware tool shops in these countries, it can be seen that ordinary electric tool products are basically produced and exported by China. As the nationals of these developed countries are willing to make their own production (DIY) features, Europe and North America will be the major regions for the export of electric tools in China for a long period of time. After the financial crisis, however, exports of electric tools are looking for emerging markets.
Improve technology
In order to consolidate the currently occupied market and further cultivate and develop new markets, we will focus on the following aspects in the future: to further improve product quality and accelerate the development of new products. In particular, we must focus on accelerating the development of battery-powered tools and electronically-controlled power tools, and constantly improve the level of power tools and product quality.
The development of production technology to intensive, flexible, automated, professional and coordinated production network development. Should gradually change from the order of production, neutral packaging exports to export their own brand-name products. The DLP production and neutral packaging production methods have indeed played an important role in rapidly expanding the export of electric tools in China, but this is not a long-term solution, because this kind of operation cannot establish the image of Chinese companies and create their own brand name. Our country’s Some production companies can only be an obscure processing plant, while middlemen get huge profits. In addition, brand-name production often hides the hidden dangers of trademark infringement disputes. In order to promote the healthy development of China's power tool foreign trade market, and safeguard the legitimate rights and interests of China's power tool industry, we must strive to create our own brand name in the export of our products and obtain our due profits.
Fully implement safety certification and electromagnetic compatibility certification for electric tools, and implement export license for electric tools to continuously improve the quality and level of electric tools.
Exploiting emerging markets
To further study the trade practices of European and American power tools, while stabilizing and continuously expanding the share of China's power tools in the North American market in Western Europe, actively explore new markets and achieve market diversification, with particular emphasis on exploring African, Latin American and Eastern European markets. .
Oppose low-price competition and standardize the export market. Except for some foreign-funded enterprises, most of the electric tools exported by China are generally low in price, and the main reason for this phenomenon is that the export enterprises compete with each other at low prices. The harm is quite serious. Some state-owned enterprises generally have superior quality products, but due to high costs, they have fallen into competition, and some of the poorer quality and even poorer ones have used low-price competitive marketing methods to export one after another. The market has caused adverse effects and damaged the image of our products. Especially in the past two years, this phenomenon has been extended from the foreign trade market to the domestic market, causing the overall economic efficiency of the industry to decline. In order to benefit the national nation, it is necessary to further standardize the market and promote fair competition so that the foreign trade market for electric tools can truly thrive.
Set up the buyer's market concept in the competition. To realize the development of the industry around the market, companies must focus on the transition from production technology to the center of marketing, and use professional products and do-it-yourself (DIY) products at the same time. The company's production, technology, marketing and After-sales service must comply with the buyer's market rules.
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