In recent years, decorative hardware companies have mushroomed and followed the streets of Hainan. However, due to the constraints of the old production concept, many small and medium-sized enterprises are still at the level of pursuit of quantity, product quality is difficult to be guaranteed, and the industry needs its own catalysis. The author found in the Hainan state market that most of the local decoration hardware dealers are small enterprises, mainly based on small workshop-style shops, and the stores are scattered, and the brand awareness is not strong. These companies often rely on price wars and sales to win, and only a small percentage of brands are created, which leads to scattered, chaotic and small phenomena in the industry. The obsolete business model is far from being able to adapt to the rapidly developing market situation. Dealers with small brand products are cheap and easy to establish in the third- and fourth-tier cities as the preferred standard, resulting in small product differences, market competition is extremely fierce, catalytic profits continue to dilute, which prompted most products in the price and service. Many manufacturers do not have innovative R&D capabilities and sustainable development strategies. They are only imitating and copying. The product processes and styles are almost the same. The homogenization phenomenon in the whole market is very serious. The business model is single and conservative, which seriously leads to the entry of the hardware industry into the price. Vicious competition. Hardware companies should actively increase technical equipment updates and product updates, and complete the development of low-grade products to high-end products as soon as possible, from price-based to high-quality, high-tech products. With the deepening of competition, the overall profit margin of the hardware industry chain is being compressed, and the space for price reduction is shrinking. Enterprises should realize that price competition alone cannot enhance core competitiveness, nor is it the direction of long-term development. Enterprises must strive to explore new development paths. We should increase investment in technology, develop new products with high technology content, take product differentiation as a long-term solution for enterprise development, and seek new market demand to achieve sustainable development of enterprises. In fact, hardware accessories play a key role in connecting, decorating, expanding functions and extending life in cabinets, wardrobes, doors and windows, bathroom and other household products. Although it is so important, but people's attention is not high, the hardware accessories industry is still in the development stage, and the market consumption potential has yet to be tapped.
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