Flooring companies: make products or make salted fish

The strong survive, and the weak are eliminated. The floor market will also experience very cruel competition on the road to maturity. How the floor companies can survive in the fierce market competition is a question worthy of consideration by the flooring companies.

The first step is to standardize products. The first step is to standardize the products. The so-called standardization is that companies must produce good quality products. A good, high-quality product will not only gain more consumer recognition, but also Make floor companies occupy more market share. At the same time, high-quality products are also the foundation of continuous development of the flooring companies.

Judging from the current market situation, due to the large number of small and medium-sized floor companies, their own technology and management level are not high, there is no core technology, and at the same time, they lack the development and innovation of new technologies. Therefore, they often make products like salted fish. No features, no innovation.

If a flooring company wants to make a good product, it must do the following: First, appearance design and appearance are essential for flooring companies to make products. The appearance of a product directly determines whether consumers will buy your products. In addition, the main force now buying products is some young people after 80,90, they advocating personality and characteristics, in the purchase of products like a unique feeling, so the floor companies in the product's appearance design should pay attention.

Secondly, it is clear about product positioning and can meet the specific needs of consumers. Product positioning is very important. It cannot be said that producing a product indiscriminately takes the market and sells it. You must clearly know that your product is produced. What kind of product is he suitable for what kind of people? For example, the NetEase news is a two-dimensional code advertisement inside a subway car. The position of the two-dimensional code is at the bottom of the poster, basically with the knees of the passengers seen. If you are flush, do you want to work hard? Therefore, the floor company needs to know that your product is to be sold to the right person for your product, and the floor company can also produce the product according to the needs of the consumer. Only in this way can the best of both worlds be achieved.

Third, products must have uniqueness. The so-called uniqueness is to have representative characteristics. However, the current plagiarism in the market has become increasingly fierce. Once new products emerge, the cottage version will immediately appear on the market, blindly. The plagiarism of copying is a foolish behavior. For the floor companies, there is no benefit from them. Only the floors with individual characteristics can gain consumers' favor. Therefore, the flooring company must eliminate the imitation of copying and produce floors with individual characteristics.

Nowadays, the market competition is fierce, and if the flooring companies want to be invincible in the market, they must do a good job and must not make "salted fish."