[The sharp increase in costs is leading to a critical point where profits are approaching zero. Hisense is considering whether some orders should be picked up, and is prepared to reduce the number and strive to work hard on high-end products and quality customers.] Previous Canton Fairs, often labor-intensive clothing, shoes, toys, etc. Export enterprises are suffering from unbearable cost pressures. At the 109th Canton Fair, even the electromechanical export enterprises with relatively loose profit margins began to bear the cost pressure. Some enterprises abandoned some export orders because profits approached the critical point of loss. Raw material prices and labor costs are rising. Only the price of export orders is not easy to rise. This is the deep understanding of Lou Xifeng, deputy general manager of Ningbo Ximo Electric Co., Ltd. at this Canton Fair. Overseas customers who come to negotiate are not Less, but he became hesitant on the order. According to the official data of the Canton Fair, as of the 16th, the number of overseas buyers reached 72,371, an increase of 14.29% over the same period of the previous year and an increase of 5.54% over the same period of the 107th session. Despite such a strong popularity, many exhibitors are not optimistic about the export prospects. "Our price on the Canton Fair has risen by 10%. According to this increase, we can only digest the current rising cost, but it will not be known in the next few months. It is not easy to raise the price of small household appliances. Can it be expected? It is not easy to raise the price. There are too many uncertain factors. It is not easy for the small household appliance industry to maintain a profit of 5%. The export profit is getting thinner and thinner, which has fallen by about 10% compared with before. Once the RMB continues to appreciate, we The order received may have a loss." Lou Qifeng told the "First Financial Daily". According to Lou Qifeng, there are more and more invisible trade barriers in the EU. The constantly updated technical standards have greatly increased the cost of certification. The Japanese market has pushed back orders due to the earthquake, which has led to a relatively high risk of RMB exchange rate, in addition to Zhejiang. The region continues to promote energy conservation and emission reduction, and the electricity consumption is not stable. The “open three limit one†affects the delivery date. Combining various uncertain factors, he becomes more cautious on the order, and some unsure orders can only give up. Not only small and medium-sized enterprises, but also some large home appliance companies are facing high cost. Zhang Wei, manager of Hisense International Marketing and Marketing Department, also said in an interview that the sharp increase in costs is leading to a critical point where profits are approaching zero. The company is considering whether some orders should be received, and is preparing to reduce the number and strive for high-end products and quality customers. Work hard. "Because of the unstable situation in North Africa and the Middle East, we have been affected in these markets in the short term. Our self-owned brand products exported to Africa account for about one-third of global exports. At present, markets such as Egypt are greatly affected. Gradually recovered. In addition , the prices of raw materials such as steel ( 4805 , -67.00 , -1.38% ) have risen sharply. Some air-conditioner orders have been difficult to bear. We are also careful in taking orders. At present, we are not afraid to raise prices in full, just Adjust the price in individual products and regions, and estimate that the company will adjust the price after the end of the Canton Fair." Zhang Wei said. Domestic prices continue to rise, which is a big challenge for exporting companies, and it is more difficult to pass on the increased production costs to overseas customers. According to data released by the National Bureau of Statistics recently, the CPI rose by 5.4% year-on-year in March, setting a new high in 32 months. Liu Guizhong, general manager of the overseas development department of Guangdong Galanz Group Co., Ltd. said that the most important problem facing the company now is the cost pressure problem. Since the beginning of this year, Galanz's comprehensive cost has risen by more than 15%. It is hoped that the inflation price will be increased by raising the export price, but the price increase is very difficult, for example, the price increase is 15%, and customers generally can only accept the price increase of 10%. Liu Guizhong also said that Galanz is adjusting its product structure and making more high-end products. The new products exhibited by the Canton Fair accounted for 40%. Yao Wenping, vice president of China Chamber of Commerce for Import and Export of Mechanical and Electrical Products, told reporters that from the export situation in the first quarter of this year, the development of the electromechanical industry is benign. With the rising costs of raw materials and labor, large enterprises are increasing their added value and enhancing their competitive advantages. Basically, the rising costs can be digested, and the difficulties of small and medium-sized electromechanical export enterprises are increasing. However, China's electromechanical overall research and development capabilities are constantly strengthening, and the status of home appliances and Other industries is rising in the international arena. Chinese companies have increased their initiative and discourse power in the international market. Gree and Haier have been able to pass rising costs. The price increase is passed on to overseas customers. For example, Haier now has 80% of its products to achieve independent brand export, and has a large degree of bargaining power. Building a brand is a daunting process, but companies still have to go this route. At present, the country's policy of stable export has great support for enterprises. In addition, enterprises can also accelerate the transformation and upgrading by relying on the country's vigorous development of the green economy, and develop more energy-saving and environmentally friendly products, which can turn the crisis into business opportunities.
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