Conference and exhibition marketing, paint companies should show what

In recent years, the exhibition industry has been booming. Various professional paint exhibitions can play an important role in promoting branding and finding partners in enterprises. Event marketing is also an effective way to promote new products and expand markets. More and more attention has been paid to paint companies. After entering May, various paint exhibitions have appeared one after another. Paint companies are also busy participating in various exhibitions. So what should paint companies “show” on the show to attract the attention of the people and distributors?

Show brand

With the development of the industry and the maturity of the consumer market, paint products are also moving towards brand consumption. Consumers choose paint no longer only to see the price level, but comprehensively consider the manufacturer's brand awareness, reputation and other factors. At the exhibition site, paint companies can use their exhibits, albums, and staff’s quality services to maximize their corporate image and brand promotion. At the same time, the information channels and networks provided by the exhibition, such as journals, address books, press conferences, and various industry events held during the exhibition, can be effective platforms for companies to promote products and brands.

In addition, during the exhibition, paint companies can communicate directly with target customers in a short period of time, can send product information to specific customers, and can observe and collect instant responses from customers. Positioning accuracy, high efficiency, can get twice the result with half the effort.

Show new products

Products are the core subjects of the entire enterprise. The main purpose of many companies participating in the exhibition is to accept newly-developed products before they are put on the market, and to receive their own satisfactory answers. The same is true for the paint industry. Professional visitors, a concentrated customer base, a warm and harmonious atmosphere, and intensive advertising campaigns, almost all the exhibitions have become the best platform for new products and new technologies. The new products can achieve impactful visual effects through placement, jewelry matching, and atmosphere creation, and express the design concept, consumption positioning, and technical characteristics to the audience most directly. Compared with other methods, MICE marketing has greatly shortened the process of new products reaching the market and saved marketing costs.

Show PR

The exhibition is a gathering point for communication, communication and trade between producers, raw material suppliers and distributors. The professional exhibition is a microcosm of the industry to which it belongs. To a certain extent, it is a professional market. Enterprises can establish and maintain relations with stakeholders in the exhibition and establish the overall image of the company in the market. If the company can impress the audience on the public relations activities at the convention and exhibition site, it will help the cultivation of potential customer groups and the expansion of emerging markets.

Consolidating old customers and expanding new businesses is an important goal for many paint exhibitors, which can expand the influence of companies and products in all directions. At the exhibition, the coating company's reception work for new and old customers, from picking up, leading, negotiating, and soliciting opinions, must fully reflect the quality and culture of the participating companies, and it is best to perfectly demonstrate the service level and image of the company. Exhibitors near the venue can also organize dealers, intending customers to visit factories, sample rooms, and standard stores to present the company and product features in the most intuitive form.

Show information

At the exhibition, there will be a considerable number of dealers and consumers visiting. The opinions and suggestions of visitors on exhibits and enterprises are often the most direct and true. Exhibitors have the opportunity to listen to opinions of the parties on products and enterprises. And suggestions to improve the overall level of the company.

Through the investigation and observation during the exhibition, companies can collect information about competitors, distributors and new and old customers. Enterprises can quickly and accurately understand the current status of domestic and foreign latest products and inventions and industry development trends, and learn from other exhibitors. Advantages and strengths, avoid weaknesses, and formulate the next-step development strategy for the company to enhance its core competitiveness and enhance its strength.

The convention and exhibition is the best combination of marketing, public relations, advertising, and other marketing methods. The cost of finding a customer through the convention and exhibition is only one-seventh that of other marketing channels. Therefore, paint companies should make full use of the exhibition opportunities, do a good job of exhibition marketing, promote the brand, and expand the market.