China's door lock industry brand awareness is relatively weak

With the increase in home and decorating, door locks, handle locks, anti-theft locks, hinges, door stoppers and other products have a better trend, and the transaction volume is relatively large; chain locks, motorcycle padlocks, and disc locks are also popular among consumers. Sales are considerable. On the export side, foreign investors mainly rely on inquiry and return orders, and the wait-and-see atmosphere is strong.

However, there are also certain problems with door and window locks. These problems also require the attention of door and window locks companies, and constantly upgrade the industry of door and window locks to an unprecedented height.

General lack of brand awareness

China's lock enterprises are small in size, and there are not many leading enterprises for locks, which can not promote the development of the lock industry very well. China's locks have entered a low threshold, the lock companies themselves lack brand awareness, do not pay attention to the establishment of brands, and some enterprises are only home-based workshops. Factors such as human resources, technology, and management constrain their development, and their brand awareness is lacking. Lock companies should strengthen brand building, increase the competitiveness of lock companies, and standardize the lock market.

China's door lock industry brand awareness is relatively weak

The lack of standardization in the fiercely competitive market

At present, about 88% of the lock products in the market come from Zhejiang Province, of which, Yiwu is home to about 28%, and the factory direct sales ratio is as high as 70.5%. The production of middle and low-end lock products is mainly due to the scarcity of high-end products. As the lock industry is a labor-intensive industry, entry barriers are low, and the degree of specialization is not high, and competition is becoming increasingly intense. The threshold is low, and the market for lock products is lacking in standardization. Some products have serious homogeneity, products have no characteristics, and there is a lot of confusion and authenticity. With the increase in the cost of raw materials, some lock companies adopted a price war, which increased the disorderly competition in the lock market and aggravated the development of the lock industry.