2013 new trend of the overall cabinet market development

In 2012, the trend of the real estate market was confusing, and factors such as changes in market structure and increase in labor costs also affected the development of the cabinet industry. In this environment, some unprecedented new phenomena have emerged in the cabinet industry. Although the new phenomenon of these cabinets only occurred in some companies, it also to some extent indicates the future development trend of the cabinet industry.

Trend 1: The secondary housing market has a bright future

As early as a few years ago, the second-hand housing renovation market was still in a “never loved it” position, but in 2009, the second-hand housing renovation market suddenly turned “salted fish” and became a popular market for many home improvement companies. . Throughout the entire Beijing home improvement market, not only some home improvement companies specialize in the development of second-hand housing to carry out consultations, promotions and other activities, and even home improvement companies hesitate to promote "second-hand housing renovation package", and even some home improvement exhibitions are second-hand housing decoration themes . All home improvement companies want to flex their muscles and gain a share of the second-hand housing renovation market.

Industry insiders predict that the fiery situation in the second-hand housing renovation market may not fade in 2010. With the gradual popularization of refined decoration, the business of new house decoration may be gradually reduced, and the prospects for the second-hand house renovation market are very broad.

Trend 2: The development of the suburbanization of the cabinet store "test water"

In recent years, with the development of the cabinet industry, the area of ​​cabinets in Beijing has increased dramatically. The total area has exceeded 3 million square meters. Cupboards with different orientations are located in major cities. The competition in the cabinet market in the urban area is extremely fierce and the market development space is getting smaller and smaller. As a result, some home stores began to gradually develop outward. In 2009, the Meikailong Red Star opened the fourth chain store in the North Fifth Ring; Qumei Furniture also set up its flagship store in the North Fifth Ring; Jimei even opened the Yiyuan Furniture Square in Shunyi, becoming the first Opened in the Beijing suburbs brand home stores.

With the continuous development of the Beijing suburb real estate market, the related cabinet industry needs further upgrading. At present, the market for branded cabinets in the Beijing suburbs has become apparently vacant. With the development of the well-known cabinet stores in the suburbs of Beijing, it is believed that in 2010, more forward-looking cabinet companies will target the Beijing suburbs market. cake".

Trend 3: The development of the store to a professional model

In 2009, Qilong Wooden Door Headquarters officially debuted in Beijing. Prior to this, professional lighting stores represented by Colliers International Lighting Port and Shilihe Lighting City have gradually gained dedication; the headquarters of Haolong Ceramics has also been welcomed by consumers with its distinctive business model. Now, after having tasted the sweetness, Xiaolong once again "cloned" the professional management model of the ceramic headquarters base and established the wooden door headquarters base, which also added a successful case for the professional mode operation of the entire cabinet industry.

The diversified operation of an enterprise can achieve “the east is not bright and the west is bright” and it can indeed make it more profitable in a certain period of time. However, with the constant standardization of the market economy, especially in the increasingly fierce competition in the cabinet market, if companies do not want to be eliminated by the market, they must be dedicated and dedicated. The professional management model may make today's cabinet companies "emphasize" in the fierce market competition, and it can also make the whole cabinet industry develop healthily.

Trend 4: E-commerce penetrates the cabinet industry

With the rapid development of the Internet, e-commerce has become a sought-after target in various industries. Nowadays, the cabinet industry has also "caught back fashion". In 2009, Qumei e World Online Mall was officially launched; Oriental Home, Lan Jinglijia, Chengwai Cheng and other home stores also began to explore e-commerce. In addition, many companies use Taobao to participate in online marketing. For cabinet companies, online sales can reduce inventory pressure, save site costs, and partially reduce labor costs. For consumers, online shopping cabinets have a wider selection of products, lower product prices, and more time and energy savings. In 2010, more companies will see the advantages of e-commerce and continue to increase related investment. People in the industry even predict that the Internet may become one of the main channels for the sale of cabinet products.