2011 New Year's Movies Weapons Hardware Marketing

Another year of "Lunar New Year", 2011 Lunar New Year features a large number of eye-catching, box office repeatedly over 100 million. Throughout its marketing methods, the “Orphan of the Zhao” took the lead in adjusting the schedule, lengthening the front lines, and adding lineups and stories that were quite interesting. The plan to win the box office with word of mouth was successfully implemented; the lineup of “Let’s fly” won’t lose. In Chen Kaige; Feng Xiaogang's gold signboards allow “If You Are the One 2” to have innate conditions.

Compared to the concentration trend of the film industry's "Lunar New Year," the hardware product cycle period is pretty fragmented in major seasons. As for how to seize the eyeball economy of consumers, sales performance has steadily increased. Hardware companies must not miss the box office marketing tactics of this year's highly-regarded Three New Year movies.

"Let's fly" Poster Success Story "The Orphan of Zhao"

Hardware Marketing: Integrated Marketing Chen Kaige's strategy is to preemptively advance the advancement of the film and take the lead in opening up the film's propaganda campaign. In addition to regular media propaganda, the “Orphan of Zhao” film crew made full use of various resources to promote the film, from the spectacle of actors during the filming of various "funky" hype, to participating in the popular national variety show, and then to the theme song. The opening ceremony of the ... ... to make a full gimmick, making it on the shadow of the box office for two weeks exceeded the 100 million mark.

In the actual marketing of hardware companies, many companies will not spread their brand information, so that many customers do not know the company's strategy and positioning, so only think that the product price is too high or feel that the product price is too low, leading to too much profit Small surface phenomena, which are reluctant to distribution, purchase.

Therefore, enterprises must succeed in the market and must clearly define the positioning of products through events or activities, so that businesses can fully understand the company's strategic intentions and directions, and believe that the company's effectiveness. Lay the confidence of merchants to sell their products.

Successful Case Two "Let's Fly"

Hardware Marketing: Word-of-mouth marketing “Let's fly” released 100 million bulls in the 11-day box office, and received 100 million yuan in three days in Christmas. The attendance rate was as high as 90%. Obtaining such good results is a word-of-mouth effect that cannot be passed down. As early as before the release of the film, the film made great efforts to create word of mouth. The joining of powerful stars such as Chow Yun-fa, Jiang Wen, Liu Jialing, and Ge You made the audience aware of their extraordinary strength; the publicity covered all mainstream media, including the Internet, television, newspapers, magazines, and radio, allowing ordinary audiences to recognize the film. It is basically around 30%, and audience awareness of buying tickets to watch videos is as high as 60%, which increases the popularity of the film. According to relevant statistics, after the film was released, many viewers were strongly recommended to go to the cinema to watch the film.

Word of mouth is the sword of enterprise development and can even open a bright avenue. It is this principle that often says ten, ten, and one hundred. Today's word-of-mouth marketing is a way for companies to provide consumers with the products and services they need in the context of market demand surveys. This enables people to understand products, establish brands, strengthen market awareness, and ultimately achieve the goal of selling products and providing services. .

The hardware industry must be aware of the power of word-of-mouth marketing to allow the mainstream consumers of product consumption to experience the reliability and superiority of the product first. This will allow them to disseminate the texture, raw materials, and efficacy of the product itself to the surrounding circle of friends at the first time. Product companies, thoughtful service feelings tell the others, and once again attract others to follow products and new businesses.

Success Story 3 "If You Are The One 2"

Hardware Marketing: Curiosity Marketing Feng Xiaogang said on Weibo: “There are two types of movies. One is hatred with the audience. It is not good for you to dare to spend money to buy tickets. At the first sight, I met with you very late. In good faith, I can tell you responsibly that "Non-2" is the last one."

With the ultra-popular foundation of “If You Are the One,” the original team is once again hand in hand. There is no doubt that it will be the most famous movie in 2011. The continuation of the first episode of love clues, deliberately adding new characters, making use of hot topics, making full use of people's psychology of hunting, making many people want to know what the two people in the film are and what the audience is doing. appetite.

In the actual marketing of a hardware company, after the company has developed a customer, although it knows the actual situation of the customer and the resources it has, few companies think of or are willing to use the customer's advantageous resources to work hard for their own sales goals. And companies are more willing to be foolishly believe that customers "will definitely recommend this brand" oral promises, and the final result is naturally embarrassing.

Therefore, hardware companies want to make a big achievement in a market. They must learn the marketing of “Non-2,” use curiosity to firmly seize the consumers, and be good at taking advantage of the customer’s advantageous resources. The customer and himself open the market.