Wooden door shop model to create high-end image

It seems that Chinese people generally like the atmosphere. The square needs to be constructed to be large enough to be stylish. Fruits must be sent to talented people to show their financial strength. All walks of life have created a big store model. In the past, it was possible to open a wooden door in dozens of square meters. Shop, now 100 square meters or even two or three hundred square meters to meet the requirements of the shop, and in the wooden door industry dozens of square meters feel inferior. In the early stage, the big store model could really give consumers a feeling that the store is very rich, and can the big store model really give companies more sales?

One, big store model to create high-end image

The continued deceleration of real estate and the continuous adjustment of economic structure have led to a sharp drop in the sales of wooden door products that have been sluggish in recent years. This impact has been particularly acute in first and second-tier cities. In the past, first- and second-tier cities have received the greatest attention in the golden decade of the development of the wooden door industry. Many brands have already become the first camp only by operating first-tier and second-tier cities. Through the big store model of the terminal, the brand image has rapidly increased. Many brands To a certain extent, relying on the big store model has been improved, and established the status of the industry.

Second, the big shop model is not smooth

During the golden era of real estate, the Chinese wooden door market became more and more open. With the improvement of competition methods and the expansion of sales channels, a number of powerful wooden door companies began to move toward the path of “opening big stores and making big money”. However, when the “big shop model” became the trend of peers chasing, the “express train” of real estate suddenly braked. In 2015, under the background of the economic downturn, the big store model that has been smooth and smooth has not been satisfactory. In 2016, the downward pressure on the economy is still in place, and real estate has not yet stood still. The wooden door “big shop model” is in an increasingly severe market. There will be huge challenges in the environment.

The terminal distributors also obtained sufficient profits through the big store model. Although they did not pass the bullying, a big store that clearly outperformed the competitors still gave the terminal distributors an advantage. The most direct performance was after the image was upgraded. The brand gives a high-end impression, the price is also a matter of course, and it also brings a huge profit. In recent years, with the economic downturn in the market, after middle- and high-level consumption has been restricted by policies, people just need to become the main consumers of the market. This part of consumers may not necessarily consume large-scale products on high prices. This has made the brand that has made a lot of achievements through the big store model in the first-tier and second-tier cities have become some of the most tormented brand groups in the future.