Low price dumping serious
In major home building materials cities, there are often unheard of wooden door brands. Due to the relatively low barriers to entry, many SMEs are flooding into the wooden door market driven by profits, using non-assembly lines, non-scale production, and low-cost dumping, which seriously disrupts the original order of competition.
Lack of quality management systems and standards
Taking Beijing as an example, only hundreds of wooden door processing plants have been gathered in the Tongzhou Industrial Zone. There are also numerous wooden door factories in the suburbs of Daxing and Changping. According to the survey, many do not have quality management systems and standards. Even the most basic professional quality inspection positions have not been established. All quality standards rely solely on experienced workers to assess, and product manufacturers become product inspectors. It is ultimately left to the hands of consumers, and the quality is not known. According to Fuyuan wooden door experts, each small and medium-sized wooden door processing and production company will have three or more repairs for each shipment, which will seriously affect the healthy development of the industry. If it is not a financial crisis, they will inevitably continue to stir up trouble.
No specific brand image has been formed
Fuyuan Wooden Gate believes that the booming market for wooden doors is ostensibly prosperous on the surface, but it is actually turbulent and dangerous. As the wooden door market is an emerging market that has flourished in recent years, it has not yet formed a strong brand with stable reputation. Although there are such awards as "Top 10 Wood Doors" and "Top 30 Wood Doors", ordinary people are among the many brands of wooden doors. The difference is not clear.
Strategy:
Establish industry standards and self-regulatory norms
Wooden doors are durable consumer goods. Once installed, they will accompany consumers for a lifetime. The quality of wooden doors is related to consumers' physical health and even life safety. Therefore, urgently call for China's timber circulation associations and other industry organizations to introduce more stringent, prohibition of industry standards and industry self-regulatory norms, must eliminate a group of small companies with poor product quality, but in troubled waters. This is not only responsible for the health of consumers, but also responsible for the major brand's years of technical investment and responsible for the healthy development of the industry. The well-known brands of large and medium-sized wooden doors that have been deeply plowed for years in the wooden door market also need to strengthen self-discipline so that consumers can fully understand the consumption and security and fully consume them before they can turn the spring of the market into their own spring.
Online marketing is an opportunity for the development of wooden doors
E-commerce and internet marketing are the only way for the future development of the building materials industry. We are also developing the network marketing and e-commerce development at the same time we build the market stores. For this reason, the company will use its two-year time to fully establish its own network. Marketing channels, fully e-commerce business. The paper media era has passed, and the single sales model of the stores has been unable to meet the consumers' choices. The development of online marketing and e-commerce is an opportunity to promote the development of the wooden doors and home industries to better marketization.
In what form does it enter key cities?
The factory is the foundation, without which the conditions for the production of high quality products cannot be met. The first-line markets such as Beijing and Shanghai are particularly important to the wooden door companies because Beijing has many and many cultural people and the market is particularly large. Shanghai is an international metropolis and merchants gather. Many influential wooden door brands have their own unique features in terms of style design, material selection, production techniques, product culture and so on. Entering Beijing's dreams, Shanghai will be in the limelight. The forms of entry into Beijing and Shanghai can be varied. Finding good managers is the most important.
The rise of large-scale buy-in activities
In recent years, many companies in the wooden door industry have carried out large-scale group buying and signing activities in multiple cities. The purpose is to support local markets through multiple landing activities, increase brand influence, drive market sales to increase, and experience the influence of online channels. Force to achieve the purpose of brand promotion.
Fuonce-Lighting , https://www.szfuoncelighting.com