In the first half of this year, the three major furniture exhibitions in Guangdong have all come to an end. Although the exhibition is convenient for the visitors, for the exhibitors, the human and material resources of participating in so many exhibitions will not keep up. It is inevitable that there are trade-offs. The three major exhibitions each have different emphasis. Let's analyze the characteristics of the three major furniture exhibitions.
Dongguan Famous Furniture Exhibition: Economic recovery, stimulate export
The starting ceremony of the China Furniture Professional Exhibition for the New Year started in Dongguan. On March 16-20, the 33rd International Famous Furniture (Dongguan) Exhibition was held.
Dongguan furniture enterprises have been mainly export-oriented. With the regulation of the world economy and countries, the export market has shrunk again and again. The quality and price of Dongguan furniture enterprises still have considerable advantages in the domestic and foreign markets. Under the appeal of various circles, the Dongguan Furniture Fair has set up an international pavilion. In addition, Dongguan Exhibition has gathered all the famous mahogany furniture enterprises in the country with a total area of ​​65,000. Square meters.
Summary: Compared with the orderly exhibition in Shenzhen, the Guangzhou exhibition is slightly confusing from the on-site management and the setting of the exhibition hall. However, the flow of people is comparable to that of previous years, and the signing of exhibitors is still ideal.
Guangzhou Furniture Fair: the flow of people is seriously declining, the characteristics are not clear enough
In the face of the design-led Shenzhen Furniture Fair and the Dongguan-based furniture fair, the Guangzhou Furniture Fair, which is not sufficiently distinctive, is more passive. Since 2012, the flow of people in Guangzhou furniture exhibition has been seriously declining, and there are vacancies in the exhibition venue. The number of people who are sparse is even more impressive. With the new layout of CIFF Furniture Exhibition “Guangzhou + September Shanghaiâ€, China (Shanghai) International Furniture Fair will be held in Shanghai Hongqiao National Convention and Exhibition Center in September to find a new turn for the exhibition.
Summary: Innovation applies not only to the survival rules of companies, but also to exhibitions. With the rapid shrinkage of the export market, the advantages and scenery of the Guangzhou exhibition are no longer, and hope to bring new highlights to the industry after moving to Shanghai.
Shenzhen Furniture Fair: design first, exhibitors said that the effect exceeded expectations
With the gradual expansion of the market to the whole house customization, fashion style, service personalized consumer demand, this year's Shenzhen exhibition with the theme of "vision, design," continues the two characteristics of "design" and "innovation". Prepare for furniture companies to sprint the domestic market and re-establish themselves in the export market.
On the day of the launch, the organizers and the “Shenzhen Furniture†15 pioneering companies held the “2015 Shenzhen International Furniture Exhibition Luxury Dinner†in the form of fashion show, which injected the trend blood into the industry. More than 1,000 people including Zhu Changling, Chairman of China Furniture Industry Association, Che Jianxin, CEO of Hongxing Meikailong, Wang Linpeng, President of Real Estate, and other top domestic distributors attended the dinner.
In addition, the EXD International Commercial Design Group Exhibition brings together the European Design Group, HONED Swedish Hong Kong Design Group, Taipei Contemporary Design Group, and the “Design Journey†to introduce the world's outstanding design resources to the Chinese furniture industry. Enterprises gradually transform from traditional manufacturing to creative design industry.
Summary: Shenzhen Exhibition's “design-oriented†transformation success has been well-known in the industry, and it has become the most distinctive exhibition in the three major furniture exhibitions. Innovation and design are not only the characteristics of the Shenzhen Furniture Fair, but also the unique label of the city of Shenzhen.
During the four-day exhibition, many exhibitors said that the on-site signing was in an ideal situation. Some companies even exceeded expectations and were optimistic about this year's market.
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