A few days ago, actually the president of the home was on Weibo expressing its consideration of the implementation of clear-cut prices and seeking the views of netizens. After the release of Weibo, it has aroused heated discussions among the industry and consumers, and it has once again been pushed into the public's field of vision by the “clear price†issue that has long been debated in the home industry but has not been thoroughly implemented.
Voids need to be clearly marked "Now consumers buy furniture and building materials are mainly price is not assured, running around different stores is mainly compared to the price; to measure a salesman's quality depends mainly on whether he will bargain, will It will not be fooled; the main focus of the store managers is to help friends discount, there is no time to focus on management and services, so actually the house would like to promote the clear price ... ... Actually, the president of the family Wang Linpeng remarks on Weibo, A vivid picture of the chaos in the current high price of the home market.
Looking at major home stores and building materials cities, consumers have become popular for discounts, rebates, special offers and other promotional methods. Regardless of furniture or building materials, the price tag on the price tag is usually relatively high, but the final price is often only price Half or even lower. Many consumers report that some businesses still have room for bargaining after the so-called company-specified discounts. Therefore, the purchase of household products actually becomes a process of consumer parity and bargaining, even after a succession of killings. Bargaining, consumers are often skeptical: How much water is still hidden in the so-called reserve price?
The chaos of high price tagging needs to be rectified, and it has become a common voice of consumers and many honest merchants. Sun Shoujiang, Peugeot's chairman of the board, believes that the mad discounting of the price of an elevation can be a temporary benefit, but it can't form a good reputation. Clear price is a basic principle that a brand company wins trust from consumers. In addition, people in the industry stated that the implementation of clear-cut prices before the implementation of the old-for-new trade-in activities will help prevent some merchants from using high prices to obtain government subsidies, thereby clearing the way for policy implementation.
The real-price problem remains to be solved. "I understand the plain price, that is, how much money will be sold. Even if the discount is not clear, it is not clear." Mr. Chen Xiaotai, president of the top 100 furniture, said that consumers have used it for years. Prices, many home companies also ignore the quality of the product, instead of making a fuss about the price, and even training guides to guide how to deal with bargaining. The issue of plain real-value pricing has been discussed in the home industry for a long time, but it has not been achieved due to various reasons.
Chen Xiaotai believes that in the current consumer environment, about 50% of consumers only look at discounts and do not look at low prices, which has led to profitability for merchants with “higher prices and lower pricesâ€, and companies that are clearly priced are boring. deficit. Gao Jin, general manager of the European cabinet Beijing, also stated that consumers’ desire for cheap consumer psychology and demand induced the merchant’s discount behavior to some extent. In addition, for a brand enterprise that has a large number of chain stores, it is difficult to achieve a bowl of water prices in many sales terminals, which also leads to the realization of the clear real value is not smooth enough.
Liu Chen, secretary-general of the Beijing Marketing Association’s household branch, said that the clear price reflects brand integrity, saves consumers’ shopping time, and improves shopping efficiency, but it is still a process of exploration. According to industry insiders, only when the home industry matures and the oversight mechanism is sound, there is a possibility that it will be implemented in the clear.
In the industry, it is clear that the real value of the clear code needs to adapt to the process. Liu Chen, the Secretary General of the House Committee of the Beijing Market Association, has clearly demonstrated an evolutionary trend, but China has long had the inertia of bargaining. Even if it is clearly marked, consumers still have to bargain. Therefore, for plain real value, whether it is the supply side or the demand side, it needs an adaptation process.
In the long run, China's market economy has been operating for many years, and its export-oriented economy has become increasingly obvious. The characteristics of economic globalization have been very sufficient, and the clear price will be the trend of the times.
At the end of the huge profits era, we should weigh the price of Chen Xiaotai. The president of the top 100 furniture company requires that the company should be able to sell a product at the beginning of the year and sell it at the end of the year. Unless costs change, prices should remain consistent. In this way, consumers no longer need to flock to buy during the holiday season when buying home products. The era of extreme profits in the home industry is over, so it is better to take advantage of this opportunity to implement clear-cut prices, and save consumers and the price of money. Realizing the value of clear code requires the industry to have confidence and work together.
Voids need to be clearly marked "Now consumers buy furniture and building materials are mainly price is not assured, running around different stores is mainly compared to the price; to measure a salesman's quality depends mainly on whether he will bargain, will It will not be fooled; the main focus of the store managers is to help friends discount, there is no time to focus on management and services, so actually the house would like to promote the clear price ... ... Actually, the president of the family Wang Linpeng remarks on Weibo, A vivid picture of the chaos in the current high price of the home market.
Looking at major home stores and building materials cities, consumers have become popular for discounts, rebates, special offers and other promotional methods. Regardless of furniture or building materials, the price tag on the price tag is usually relatively high, but the final price is often only price Half or even lower. Many consumers report that some businesses still have room for bargaining after the so-called company-specified discounts. Therefore, the purchase of household products actually becomes a process of consumer parity and bargaining, even after a succession of killings. Bargaining, consumers are often skeptical: How much water is still hidden in the so-called reserve price?
The chaos of high price tagging needs to be rectified, and it has become a common voice of consumers and many honest merchants. Sun Shoujiang, Peugeot's chairman of the board, believes that the mad discounting of the price of an elevation can be a temporary benefit, but it can't form a good reputation. Clear price is a basic principle that a brand company wins trust from consumers. In addition, people in the industry stated that the implementation of clear-cut prices before the implementation of the old-for-new trade-in activities will help prevent some merchants from using high prices to obtain government subsidies, thereby clearing the way for policy implementation.
The real-price problem remains to be solved. "I understand the plain price, that is, how much money will be sold. Even if the discount is not clear, it is not clear." Mr. Chen Xiaotai, president of the top 100 furniture, said that consumers have used it for years. Prices, many home companies also ignore the quality of the product, instead of making a fuss about the price, and even training guides to guide how to deal with bargaining. The issue of plain real-value pricing has been discussed in the home industry for a long time, but it has not been achieved due to various reasons.
Chen Xiaotai believes that in the current consumer environment, about 50% of consumers only look at discounts and do not look at low prices, which has led to profitability for merchants with “higher prices and lower pricesâ€, and companies that are clearly priced are boring. deficit. Gao Jin, general manager of the European cabinet Beijing, also stated that consumers’ desire for cheap consumer psychology and demand induced the merchant’s discount behavior to some extent. In addition, for a brand enterprise that has a large number of chain stores, it is difficult to achieve a bowl of water prices in many sales terminals, which also leads to the realization of the clear real value is not smooth enough.
Liu Chen, secretary-general of the Beijing Marketing Association’s household branch, said that the clear price reflects brand integrity, saves consumers’ shopping time, and improves shopping efficiency, but it is still a process of exploration. According to industry insiders, only when the home industry matures and the oversight mechanism is sound, there is a possibility that it will be implemented in the clear.
In the industry, it is clear that the real value of the clear code needs to adapt to the process. Liu Chen, the Secretary General of the House Committee of the Beijing Market Association, has clearly demonstrated an evolutionary trend, but China has long had the inertia of bargaining. Even if it is clearly marked, consumers still have to bargain. Therefore, for plain real value, whether it is the supply side or the demand side, it needs an adaptation process.
In the long run, China's market economy has been operating for many years, and its export-oriented economy has become increasingly obvious. The characteristics of economic globalization have been very sufficient, and the clear price will be the trend of the times.
At the end of the huge profits era, we should weigh the price of Chen Xiaotai. The president of the top 100 furniture company requires that the company should be able to sell a product at the beginning of the year and sell it at the end of the year. Unless costs change, prices should remain consistent. In this way, consumers no longer need to flock to buy during the holiday season when buying home products. The era of extreme profits in the home industry is over, so it is better to take advantage of this opportunity to implement clear-cut prices, and save consumers and the price of money. Realizing the value of clear code requires the industry to have confidence and work together.
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