The coming season of building materials home

Recently, data released jointly by the Department of Circulation Industry Development of the Ministry of Commerce and the China Building Materials Circulation Association showed that the National Building Materials Index of Domestic Building Materials (BHI) was 109.30 in September, a year-on-year increase of 3.86 points and a year-on-year decrease of 8.17 points. The sales volume of building materials homes above designated size in China was 109.03 billion yuan in September, a year-on-year increase of 10.06% and a year-on-year decrease of 7.33%. From January to September 2015, accumulated sales were 798.61 billion yuan, a year-on-year decrease of 7.52%.

Qin Zhanxue, executive vice president of the China Building Materials Circulation Association, explained that with the coming of the traditional peak season of the national building materials home market and the steady recovery of the national real estate market, September BHI rose again last month, but the gains were slightly higher. narrow. So far, the overall trend of BHI in the third quarter of 2015 has been rising, similar to the trend of the same period of last year but with a big difference from the same period of last year.

Qin Zhanxue further pointed out that, first of all, compared with the same period of last year, September's BHI sub-index “Managers’ Confidence Index” had the largest year-on-year decline, and “employment index” was the second-lowest decline year-on-year. In the first three quarters of BHI, the trend was basically the same as that of the same period of last year, but it was quite different from last year. It can be seen that the market has been in a low operating range for a long period of time from the beginning of the year to the next. This has also resulted in a decrease in employment opportunities in the industry and weakened confidence of market practitioners.

Secondly, from a month-on-month point of view, September's BHI sub-index "personality index" rose by only 0.32 points. Under the influence of the main real estate market policy of “perfecting the market environment, revitalizing stock assets, and establishing a long-term mechanism for the healthy development of real estate”, the national real estate market maintained a steady upward trend during the peak sales season in September, which resulted in depressing rigid real estate demand. The third quarter showed a slow release, and the national building materials home market performed similarly, so the "popularity index" did not have outstanding performance. At the same time, the national building materials and home furnishing market to seize the sales opportunities during the peak season, the "Golden September" period of numerous promotional activities also prompted consumers to reach a wait-and-see transaction, the "purchase power index" this month, the largest increase. However, the long-term downturn in the market has also caused the industry’s employees to be worried about the market situation in the fourth quarter. The leading index of “Management Confidence Index” dropped by 18.83 points, which ultimately led to no major breakthrough in BHI this month.

The China Manufacturing Purchasing Managers' Index (PMI) for September released by the National Bureau of Statistics and the China Federation of Logistics and Purchasing was 49.8, up by 0.1 percentage points from the previous month. This is the first time since the index has seen a slight rebound in the past four months. The effects of steady growth policies and measures were further manifested, and the economic operation showed positive changes in the stabilization of the slowdown. Therefore, the building materials home companies need not be overly pessimistic in the fourth quarter. They must “grab the horses” while grasping the sales during the peak season, accelerate the pace of structural adjustment, transformation and upgrading, and start building smart stores from now on, so as to gain a firm foothold in the industry's low adjustments. Fear of winter and cold, thick and thin.