The boss also needs to "brand" Hardware marketing "new concepts"

The shaping of corporate branding needs to mobilize all the factors that can support the core value of the brand, such as products, services, technology, culture, etc. But in the end, the talent in the enterprise is the core element of brand building because the essence of the brand is actually the person and person. Inter-trust relationship. When a consumer recognizes a brand, he actually recognizes that the company is a living person. Especially when a company’s leader has the philosophical values ​​of his corporate brand, the person’s own brand can be Corporate brand value added. For example, when we refer to Apple's mobile phone, we will think of Jobs. When we think of Jobs' personal personality, we may earn extra points for the Apple brand. This way, Steve Jobs personal brand and Apple's corporate brand will be healthy. interactive. There are too many examples. This is also true in domestic companies. For example, when Lenovo was in trouble for the last two years, Liu Chuanzhi went out again. Through the media's dissemination and stir-fry, his personal business influence and fatherhood in China increased the number of partners to Lenovo. The confidence created a good social atmosphere for enterprises to weather the difficulties. For another example, platforms such as Alibaba, HC, etc. in China's largest business area have become the best online trading platform for international trade and domestic trade. The brand awareness of the two major trading platforms builds on the core of the company's service capabilities, but Ma Yun and Guo Fansheng personally. The personal brand image created through the media has promoted the rapid development of the two e-commerce platforms. Therefore, it can be concluded that in a commercial society, the creation of personal brands by corporate leaders can help the development of corporate brands.

The shaping of corporate brands is the same, and so is the construction of national brands. On January 18th, 2011, New York Plaza of the United States broadcast a Chinese national image film. China wants to establish a value line for the peaceful rise of China in the Western world. What will best represent the Chinese peace-loving image? Instead of selecting China’s science and technology, culture, etc., we have chosen some stars and ordinary people. Because a country is ultimately built by people, the will of the country is a manifestation of human will. It is wise to change Westerners' thinking about China through creative communication of people. Businesses and countries are similar in nature. Both are organizations, and people are formed. There are also many similar places. The author cited so many examples only to give a clear impression to the Chinese electromechanical industry: Personal branding is extremely important.