1. New positioning under the new pattern
The Suzhou International Furniture Fair relies on the furniture industry in the Yangtze River Delta and focuses on medium-sized furniture companies. Exhibition positioning: " Build a unique stage for medium-sized enterprises, seize the secondary and tertiary markets, expand domestic demand, let midstream become the mainstream, and let the middle become the backbone. " This is what the Suzhou International Furniture Exhibition Organizing Committee faces according to the current furniture industry. The new pattern is determined.
Suzhou Exhibition is backed by Likou Furniture Market, the largest domestic wholesale and retail distribution center. The furniture market has more than 50 trading halls, an operating area of ​​more than 1.5 million square meters, and more than 5,000 factories direct sales here.
2. Convenient transportation and wide radiation
Suzhou is located in the core area of ​​the Yangtze River Delta, the most developed economy in China. The transportation here is convenient and the network is easy to reach. The developed highway and railway network are quickly connected to the surrounding areas. It is only a 40- minute drive from Hongqiao Airport , and the logistics is convenient and fast. It saves time and money no matter whether it is an exhibition or an exhibition.
According to statistics from the China Furniture Association, there are 30 million square meters of furniture stores in the country , with Suzhou as the center, and within a radius of 300 kilometers , there are nearly 15 million square meters of furniture stores , including 4.5 million square meters in Shanghai and 2 million square meters in Nanjing. , 2 million square meters in Hangzhou . It occupies half of China's furniture distribution industry, covering 150 million wealthy people, and the regional purchasing power is second to none in the country. Furniture dealers in the region approximately 6-8 million, and created the AWE, the sun, Runda, Dynasty and other annual output value of over a hundred million of large-scale distributors. Suzhou Furniture Fair visitors is expected to exceed 6-8 million people.
3. Create the lowest participation cost
The high cost of exhibiting in the Guangdong exhibition has made many medium-sized enterprises prohibitive, and the exhibitions in the mainland are also expensive. Only the Suzhou exhibition attracts many medium-sized enterprises in China at the " middle " price.
In order to enhance local brands and develop the exhibition economy, the Suzhou government has opened multiple green channels and granted various financial subsidies. If an exhibitor is calculated according to the exhibition area of 300 square meters, in the exhibition of 700 yuan per square meter in Guangzhou , the booth fee is 210,000 yuan, and in Shanghai, 900 yuan per square meter, the booth fee
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