Shenzhen International Furniture Fair to build a strong global furniture brand

The data shows that there are currently more than 50,000 furniture manufacturing enterprises in the country, with more than six million employees. With the rapid development of China's market economy after the reform and opening up, the furniture industry has also ushered in a rapid growth period. At present, China's furniture production capacity has occupied 25% of the world's share, becoming a veritable first furniture manufacturing country. The rise of the furniture industry has driven the development of the economy and is also creating a fiercely competitive industry atmosphere. For furniture companies, if they can't establish the core value of the brand and build a strong brand influence, it is difficult to maintain a sustainable development path under the development trend of economic globalization.


Shenzhen Furniture Fair creates a strong global furniture brand

From 1996 to 2015, every Shenzhen International Furniture Fair is memorable. Especially for many furniture manufacturers, in recent years, Shenzhen International Furniture Fair emphasizes the theme of “original design”, not only by participation. The exhibition received a certain order, and also enhanced the brand's value and influence. On the new international vision platform, we saw the future design trend, development trend, and recognized the importance of product upgrading and original design.

The core value of a brand is not a word, a word can describe it, but a restrained temperament, which can give consumers a more intuitive feeling. For most domestic furniture companies, Shenzhen International Furniture Fair is undoubtedly the ideal platform to build a strong global furniture brand. According to the enterprises and merchants who have participated in the exhibition in the past, the previous Shenzhen Furniture Fair not only has many exhibitors, but also the traffic volume is quite impressive. On the one hand, furniture companies can understand the strength and development concept of peers by participating in the exhibition, and even understand the superior performance of well-known foreign furniture brands; on the other hand, through the Shenzhen Furniture Fair, show the comprehensive strength of the brand, original design Advantages, enhance the brand influence of the company and establish a good image. And in the future development path, furniture companies continue to innovate through innovation, improve communication channels and brand building, I believe that more and more international furniture brands will be born on the stage of Shenzhen International Furniture Exhibition.

Shenzhen International Furniture Fair shows the brand advantage in all directions

In order to better promote the development of the industry and respond to the industrial transformation, the 30th Shenzhen International Furniture Fair, which will be held in Shenzhen Convention and Exhibition Center from March 19th to 22nd, 2015, will continue to focus on original design. Pay more attention to the comprehensive advantages of various furniture brands. Focus on creating high-end luxury custom-made furniture, engineering custom-made pavilion, whole-house custom-made furniture, children's furniture, solid wood city hall, original personalized furniture, etc., as well as EXD overall home international design organization exhibition, furniture industry design service Organizational exhibitions, etc., different furniture companies, will also be invited to different exhibition halls, to fully demonstrate the advantages of corporate brand.

It is understood that Shenzhen International Furniture Exhibition will also introduce international designers from Italy, Sweden, Hong Kong and Taiwan to the industry to design a journey of diverse cultures; bring international commercial brands to collide and create business value; share for industry professionals The professional design experience of international masters; the brand of creative design is displayed from multiple angles. Whether you want to know the club furniture design, hardcover furniture design, hotel furniture design, villa furniture design and space design, etc., you will certainly be able to enjoy this world-class furniture exchange event.

Shenzhen International Furniture Fair, in Shenzhen, a design capital full of fashion and dynamic atmosphere, once again invites all industry participants to participate in this industry event full of visual beauty and model change, to experience the brand charm in the form of innovative exhibitions, to pay attention to originality Design leads the industry in the future. Shenzhen Convention and Exhibition Center, March 19-22, 2015, stay tuned!

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