Rural security market has great potential

Security monitoring has a rapid development momentum in cities, such as safe cities, smart cities, smart houses, and intelligent communities that have been developed in recent years. However, the construction of rural security is now relatively backward, and most areas are almost blind spots for security. The development is not balanced, and there is a large gap between urban and rural areas. Under the promotion of relevant national policies, the construction of “Safe Village” and “Technical Protection Village” across the country is now in full swing. With the gradual deepening of new rural construction, the demand for security products and technologies in the new countryside continues to increase. Different from traditional rural areas, in addition to installing existing low-end alarm products, the new countryside will also focus on video surveillance systems in cities. In some newly developed rural areas, villages and junctions are equipped with advanced video surveillance equipment, which can basically achieve local monitoring. Even some rural towns have realized long-distance networking and real-time monitoring. The potential of the new rural security market is huge.

New countryside has huge potential for security. At present, China's rural population is as high as more than 9 billion, and the potential security market is very large. As the process of urbanization is accelerating, coupled with the increasing number of migrant workers in rural areas and the large population flow, the phenomenon of “left behind elderly people” and “left-behind children” is more prominent in some rural areas. These elderly people and children lack the ability to protect themselves. Whoever protects their safety, and who cares for the migrant workers, it is not only the government's efforts but also the efforts of our security companies. The most critical aspect of rural security is safety precautions such as personal and property safety.

At that time, security products had already entered the rural market as early as ten years ago. Some burglar alarm manufacturers have developed security products suitable for rural use, such as small alarms and wireless call products. However, due to the low level of product technology and improper operation, coupled with the local government and the villagers' own lack of awareness of security products, the rural security market did not get hot.

With the increasing income of the villagers, the rural consumption structure is undergoing tremendous changes, and the country has proposed the construction of “safe rural areas” and villagers’ emphasis on safety and awareness of the concept. The rural security has become another growth point in the Chinese security industry. . The improvement of the concept of rural consumption and the gradual increase in the basics of consumption have provided opportunities and development opportunities for rural security market banks.

Although the rural security market is vast, it is not a simple transplantation and extension of the safe city construction model. Therefore, manufacturers must master the characteristics of the rural areas to open the market.