A little different sound about the design is worth listening to. Some of them make sense and are properly labeled; some I don't quite agree, for example, about talent, creativity, and inspiration, I think it's still needed, but there is no need to go too far.
Designers often create outdated works that confuse design with art and hold ideas of fortune, inspiration, and personal expression. Let's take a look at some common design mistakes.
Understand these misunderstandings
The design is not complicated, it is to make products. Because the designer's design content is very wide, from items, information design, to motion, composition design, architecture, decoration and lighting design, etc., which makes it difficult to clearly define the design. There is no doubt that there are many different judgments, ideas and misunderstandings about design, and there are some differences in the efficient production of works. These misunderstandings prevent us from creating good designs.
Need evidence to prove that the misunderstanding exists? Look at the designer's design work in the briefcase! Even though the appearance is beautiful and eye-catching, the design itself is broken. Some designers even give the same house design style to all customers (whether it is an energy drink station or a funeral home); others also design interfaces that are different from the traditional and incomprehensible; others are designed to be flashy, and The appearance of the brand concept is a thousand miles.
Once the design concept is implanted in your mind, it is difficult to get rid of it. They contradict the character you want to create, combating your confidence as a designer and ruining the entire design. It’s not enough to just question these ideas. What you need is a thorough removal.
Only by recognizing the stumbling blocks on the design road, you can get rid of distractions and focus on important aspects of the design of the work.
Myth #1: Design is a brother and sister of art
One of the misunderstandings is to confuse two similar professions. Traveling to any bookstore you will find that design books are often mixed in the middle of art books. (Business books may occupy a whole layer, even if it is more closely related to design than art and design.) This can explain certain problems. You think that design is art, but in fact they are completely different disciplines.
Mixing these two professions is justifiable. Art and design are inseparable from insight, usually expressed as a representation, and this is indeed the case. Everyone may agree that art has an exploratory insight. Whether it is the transcendence of Duchamp's taste boundary, the reinvention of the Tarantino narrative, or the re-construction of Christo's public space, all art is exploring everything possible.
Imagine some design products: posters that promote yoga classes, insurance renewals, and toy assembly instructions. Do you care about the innovative methods that designers use? Of course not! Every piece of design meets its functional requirements. Visual processing should be able to support its design content and not be separated from it.
Don't misunderstand, excellent design is inseparable from novel design methods. What I just want to say is that exploration is not the primary consideration for design. Whether a design is innovative, unexpected, or interesting, may not make much sense, it just needs to be effective. Design and art have little to do with each other. You must treat each individual independently and never measure the two in the same way.
The left side represents art and the right side represents design, although the two sometimes overlap, but in most cases,
Myth 2: Creativity is there
One of the long-standing misunderstandings about design is creativity: imagine that billions of people follow the same basic model and consume the same media with the same motivation. Despite the consistency, people still imagine that each individual has -- no, is empowered -- the ability to think creatively. exactly.
It's hard to say how long a genius idea will appear. I predict that most people will be lucky if they have one in their lifetime. It is unwise to expect to have a genius-like idea every day or to rely on this idea. Despite the difficulties, you can still see new and gratifying ideas happening every day. So what can you learn? Perhaps the answer is that creativity is elusive and unimportant.
Looking back, you learned that only a small number of people have made a big leap. But you have thought about it – is it difficult for you or others to give trust to individuals? Human beings are reorganized artists, borrowing and mixing, and artists do the same work as ordinary people. Assessment, creation, change – every process does not happen in a vacuum environment.
Ideas will only exist if you wear an eye patch. In other words, the novel ideas in your mind may not be as unique as you might think. It's ok. While most people are tired of repetition and monotony, it doesn't matter if you can create a truly original work. The goal we pursue is like climbing a peak that cannot be reached by manpower. It is actually unnecessary.
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