Huizhou has become a new land for the furniture industry

Guangdong Huizhou is located in the northeast of the Pearl River Delta, adjacent to Shenzhen and Hong Kong, to Heyuan City in the north, Shanwei City in the east, and Dongguan and Guangzhou in the west. Under the guidance of the Huizhou Municipal Party Committee and the government's strong support and investment promotion policies, Huizhou has gradually become a new industrial cluster in the Pearl River Delta region. As far as the home furnishing industry is concerned, Huizhou has gradually attracted powerful furniture manufacturers such as Minhua, Yalan, Renhao, Zuo, Yinggli, Baisen and Fairy Forest to settle in and build a new modern industrial park. How to give full play to the advantages of the industry and promote the sustainable and healthy development of the enterprises in the industry?

Secretary-General Liu Xiu of Huizhou Furniture Industry Association pointed out that the transfer of home furnishing enterprises to Huizhou shows that Huizhou has the resource advantage that is conducive to enterprise development. However, if many enterprises are stationed, if the original capacity building is repeated, it will hinder the industry from achieving leap-forward development. Therefore, transformation and upgrading is the top priority. Enterprises should focus on themselves and profoundly recognize their advantages and shortcomings. While exerting their existing advantages, they should fill in the shortcomings and transform enterprises into brand-name enterprises with market competitiveness. The transformation and upgrading of Huizhou's home furnishing industry is mainly carried out from the aspects of product quality upgrading, product process optimization and upgrading, intelligent production equipment upgrading, enterprise information management upgrade, and green design.

It is reported that the State Intellectual Property Office recently announced that Huizhou, as one of the fourth batch of IPR demonstration cities approved by the state, has a profound high-tech foundation, and the home furnishing industry will also strengthen the awareness of intellectual property construction and protection. With the transformation and upgrading of Huizhou furniture industry, Huizhou's “Huimin” industry with Huizhou quality and Huizhou characteristics will be built.


Huizhou's home furnishing industry will highlight the characteristics of "high, new and smart"

Huizhou has gathered hundreds of high-quality furniture manufacturers including Minhua, Renhao, Yalan, Zuo, Yinggli, Baisen, Fairy Forest, and Haosen, as well as complete sheet, hardware, painting, woodworking equipment and environmental protection equipment. Rich upstream and downstream industrial chain resources such as stores and logistics. How to establish a new foundation in Huizhou's home furnishing industry based on existing foundations?

Liu Xiu, secretary-general of Huizhou Furniture Industry Association, said that the industry is facing major challenges in structural adjustment, transformation and upgrading. The future layout of Huizhou's home furnishing industry will focus on the characteristics of “high, new and smart”. The so-called "high, new, and intelligent" refers to the characteristics of the industry highlighting high quality, new technology, and intelligence.

At present, mass innovation, entrepreneurial ventures are booming, and new models such as crowdfunding, mass creation, and crowdsourcing are emerging one after another. Huizhou also brings together high-end electronic leading companies such as TCL, how to promote furniture in the new era with information, industrialization and cross-industry industry integration. The “Butterfly Change” of the industry is a historical opportunity for the development of Huizhou furniture enterprises.



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