How Should Security Enterprises Avoid the Cottage?

With the continuous development of society, people’s lives and business ideas have also changed. After 30 years of evolution, the security industry has entered a period of rapid development, attracting many security companies into the security field, but as more and more people enter the security market for different purposes, it also allows us to see the chaotic market Helpless.

When many security companies work hard to provide quality security products for consumers, high imitation, piracy, parallel imports and other "cottage circle" is quietly in the seats, occupy half the country, not only to bring invaluable damage to security companies, but also affect the security industry The health continues to grow.

Although the market is constantly shouting and denounced to the cottages, the cottage security products can meet the needs of the lowest-end security users. Such users do not care about the quality and performance of the products. They are only used to meet the inspection and acceptance of the competent agencies, to a certain extent. It also breeds the growth of the Shanzhai, which poses new challenges to the security market. First, how to make low-price and high-quality products; Second, how can the security industry achieve sustained and healthy development?

Enhancing the power of science and technology to grasp the right to speak At present, many large-scale foreign companies still occupy a large part of the security market share, they control the main chip manufacturing technology, for many years the high-end image has stood up. Under the influence of Japan’s nuclear radiation, the Sony plant was shut down and the chips were in short supply, which had led to a surge in foreign electronic products. If we can develop the core technology of state-owned brands, we have the right to speak and speak in the national economy. Due to the rapid rise of local manufacturers in recent years and the improvement of research and development capabilities, there are also many core technologies that cannot be achieved by foreign companies. As long as they can be well integrated and meet the same industry standards, domestic security products with high cost performance will be able to defeat the “cottage”. "product. As a leader in the era of intelligent security, Chuangshi science and technology is based on the University of Science and Technology of China, closely integrated with industry, university and research institutes, and has a high level of research and development capabilities. In recent years, the company has kept pace with the pulse of the times and has consistently launched more competitive security products. , occupy a place in the security market.

The innovation of independent innovation and brand management is the road to survival for security companies. Only by constantly innovating and creating differentiated and highly efficient security products can we base ourselves on the field of security. The intellectual property brought about by innovation safeguards the corporate justice. This is more effective against cracking cottages, taking into account the fact that cottage products are generally cheaper and inferior. Manufacturers of cottage products will inevitably consider the issue of cost. Even if the appearance of the cottage is different from that of genuine products, the quality of the parts will be undoubted. As a result, the final competition in the security industry should not be industry competition but brand competition.

Branding and management are issues that every company must face. The importance of it is that consensus has been reached in the industry. Of course, branding is a process of long-term accumulation and precipitation. In the process, it can't go wrong and cannot be lost. Therefore, only the brand will As the company’s own business philosophy, the brand will continue to improve product quality. Brand management will be a long-term systematic project to be invincible in the security industry. At the beginning of its establishment, Chuangshi Technology made its branding construction its own business goal. Last year, the company was selected as one of the top ten products selected by HC360. Ten major user brands were recommended this year. This year, it again won the top ten innovative brands. In fact, in independent research and development, the company focused on security hotspots such as high-definition and intelligent analysis, and developed a series of rich security video hardware and software products for customers to choose from, such as network video server, wireless video server, car DVR, portable video. Terminal, network video decoder, network camera, wireless video software and other full-line products.

Creating distinctive features of corporate security services Nowadays, personalization is not only a way of business management, but also a way for engineering companies to serve consumers. The integration of R&D, production, sales, and after-sales services is increasingly favored by the market. Since the integrated service avoids many intermediate links and saves a lot of processes, prices naturally drop, and consumers will maximize their profits. In addition, it is precisely because of the integration of services that consumers can meet the product quality and technical problems, save trouble, and provide more direct services. When so many benefits are placed in front of customers, customers will naturally not consider them. Using Shanzhai products, the fluency of formal products is enhanced.

In short, the creation of one-stop service is a new move for Limin Huimin, and it is also the only way for companies to become stronger and bigger.

In short, Shanzhai meets the needs of some users to a certain extent, but its feasibility is poor, which restricts the development of security companies. Only according to their own characteristics, enterprises can focus on the market to make corresponding development strategies, based on technology. Research and development, marketing and branding, and three-dimensional services are the kings of long-term business development.