"Learning my life, like my death" is the famous saying of Chinese painting master Qi Baishi. In art, there is no way to copy other people's things, and learning others' ideas and innovation can make them happen. In other words, how far we can go, how far we can go. At present, the furniture industry is also the same, we need a change in thinking. Here are two small success stories from the home network .
A story about American furniture e-commerce Wayfair. Wayfair uses the typical webroornill9 mode. The so-called webroomin9 mode, that is, the network experience consumption mode, when consumers buy large pieces of furniture products, they often search for related products on the Internet as a reference, and then go to the physical store to buy. Wayfair is the destination of the webrooming model, which displays products from physical stores to consumers on the website and then charges them to the store.
The second is the German chain home building materials store Butle. The employees began to help online consumers buy furniture through video chat. In order to satisfy all inquiries from customers, Butle. An offline furniture showroom was also opened in Berlin. Before the customer decides to purchase, the customer can go to the field to view the goods offered and ask for additional questions. I am amazed by the unique thinking and perspective of foreigners. I remember that when I was studying advertising courses at the university, almost all the advertising cases in the classroom came from abroad. Their outdoor advertisements have entered the creative period. They not only have strong visual impact, but also emphasize the integration of the content with the surrounding environment. forget. Foreign creative home products often make us marvel, and the daily necessities can be transformed into other uses after simple modification, not only creative, but also very fashionable.
The two news mentioned above are very good thinking patterns. In fact, wayfair from the division through the online guide offline sales, the mode of collecting merchant commissions in the domestic 365house, Tubal rabbit and other industry sites have been visible, we are familiar with the public comment network is similar to this model, but only The categories are different. Of course, this model does not necessarily see every company. After all, the companies in different countries have different geographies, and they still have to learn from their own actual situation. However, this creative marketing thinking abroad is still a big inspiration for us.
As far as China's furniture industry is concerned, after the financial crisis in 2008, the entire furniture industry has been hit by an unprecedented impact. More furniture companies have begun to reflect on and examine the status quo, how to break through the status quo and gain new competitiveness? In fact, encounter When marketing bottlenecks, we may wish to change our thinking. For example, Wayfair adjusts the strategy from the customer's point of view and perspective. Because the boat is always more labor-efficient and efficient than the counter-current, as long as you give the customer help, the value is not a problem. In fact, careful analysis of the situation of China's furniture industry, it is not difficult to find that the growth and development of China's furniture industry is still very large, new concepts, new models, new channels such as custom concepts, life experience museum, original design, e-commerce are constantly being introduced. Furniture industry. From this point of view, the development space of the furniture industry is still infinitely broad. We just need to change our minds, find a new direction, and take a different road. This is also a place worth learning from GO. How far is the thought, how far we can go.
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