According to the German "Economic Weekly" website reported on the 29th, the German daily chemicals giant Henkel Group President Kasper Rorsted (Kasper Rorsted) announced that by 2015 China will be promoted to the group's second largest market. At present, China ranks fifth in Henkel's major markets, behind the United States, Germany, France and Russia. Henkel has set up 14 factories in China, employs nearly 4,000 people, and has annual sales of about 800 million euros. If China becomes the second largest market, it means that Henkel’s sales in China should be tripled. Adhesives are the main areas of Henkel Group's expansion in China, accounting for 80% of Henkel's China operations. Experts expect the annual growth rate in this field to exceed 12%. Last week, Henkel invested 50 million euros in the construction of the world's largest adhesive production plant has just laid a groundbreaking ceremony.
The Henkel Group takes high-growth countries such as China and Brazil as the main targets for future development. At present, these countries have already accounted for 42% of Henkel’s global sales. Henkel’s goal is to increase this ratio to over 50% by 2015. , further increase to 75% by 2020.
The Henkel Group takes high-growth countries such as China and Brazil as the main targets for future development. At present, these countries have already accounted for 42% of Henkel’s global sales. Henkel’s goal is to increase this ratio to over 50% by 2015. , further increase to 75% by 2020.
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