Hardware companies create hardware consumer brand era

Although China's hardware industry is facing many difficulties and development issues, but also has many favorable conditions, namely the gradual standardization of industry policies, huge market demand, rich raw material resources, diversified product advantages ... ... experts say, China's hardware industry is still There will be a good prospect for development, hardware companies should be ready to create a brand era of hardware consumption.

A strong brand can enhance the company’s sales performance, create a blue ocean market, and cut a piece of its own territory in the fiercely competitive Red Sea market until it changes its market structure, becomes an industry champion, and leads the industry. In the face of an unfavorable situation, how can a hardware company seal the victory?

target setting

Do not attempt to occupy the market in a short time and become the hardware market leader. It is necessary to hold the mindset of the latecomers to cut the market, differentiate the hardware market, strive to become the champion of the hardware market, change the market structure, and lead the development of the hardware market.

Lasting focus

At present, most of China’s hardware companies are mostly small and medium-sized enterprises, which have weak strength and insufficient resources and do not have the ability to support the diversified development of enterprises. If you blindly go on projects, you can only cause a dispersal of funds, and there is a shortage of "blood supply". Any project is also not specialized or strong. If the company chooses hardware as the investment field, it should concentrate its resources and make every effort to become the hardware industry leader. A brand is a category product. Do not attempt to use the same brand as hardware, flooring, or other derivative products. The modern marketing war is actually to occupy the cognitive war of consumers. Whoever wins the consumers' cognition will win the market. A brand, if it covers multiple categories of products, will reduce consumer awareness.

Focus promotion

A branded product, even if it is specially developed for hardware, may also derive many series of products. Do not attempt to make these series of products blooming, and what series are best-selling. Enterprises should focus on selecting one or two products and go all out to make it a single product sales champion.