Great integration of shoe and clothing industry has become a trend

During the Dragon Boat Festival, entrepreneurs from the Pengtian Sports and Casual Apparel Industry Base in Lingxiu Town, Shishi City, and entrepreneurs from the Changfu Leather Shoes Industrial Base at the Lakefront Office frequently contacted to discuss the deep integration and integration of the apparel and footwear industry in the age of integration of shoes and clothing. Matters.

When Jinjiang's big-name shoe companies brought the production advantage to almost the limit, they began to erode the clothing industry. The Jinjiang brand shoe company's shoe and clothing integration strategy has achieved great success. 60% of its profits come from clothing rather than from sports shoes.

This year, Shishi, a famous sportswear company, hired the designers of international big shoe companies with a salary of 500,000 yuan, and entered the sports and casual footwear industry in a high-profile manner, hoping to show off in the new field of footwear.

The new trend of integration of shoes and clothes is vast. Jinjiang shoe companies and lions and clothing enterprises are following the historical trend and entering and infiltrating into each other's strong areas. From the effect of comparison, Jinjiang enterprises have already begun to win people, but Shishi companies have begun to catch up. .