Prior to January 2008, the name "Good Wisdom Science and Technology Ceiling" was still blank in the industry.
However, just a few months later, Ouyi Electric, with its own proprietary brand of ceiling technology, has opened up nearly 100 franchised stores in China and has trained 23 provinces including Jiangsu, Zhejiang, Sichuan, Anhui, Shandong, Henan and Fujian. The market has created a 30% increase in monthly sales. In response, this reporter interviewed Yang Xu, marketing director of Haiyan Ouyi Electric Co., Ltd.
First effect guarantees quality
"Europe Electric Appliances, under the leadership of General Manager Chu Huahua, adheres to the principle of quality first. Products strictly enforce the industry standards for integrated ceilings." As Marketing Director Yang Xu said, Ouyi Electric's ceiling technology pays great attention to the first effect. Play. Each type of product accessories of the company is purchased according to the design standards, and the experienced technical director is responsible for the design, research and development. After that, the production department took the first part as the reference model and strictly implemented the design parameters to achieve an integrated and systematic production process to ensure that each manufactured product has a high standard of quality. Haotai Science and Technology ceiling products have been awarded the "China Green Building Materials Products" certificate issued by China High-tech Building Materials Industry Committee.
New product development leads the market
“Although integrated ceilings have only recently emerged as an emerging industry, their product replacements have gone through several rounds,†Yang analyzed. “Therefore, Ouyi Electric must rely on continuous new product development to break the bottleneck in the industry, in the market. It is invincible."
Good wife technology ceiling put forward the development concept of “promote your 1/6 quality of lifeâ€. “Because about 1/6 of people’s life is spent in the kitchen and bathroom of their home,†Yang added. . To this end, the company has developed a series of new technologies for the integration of suspended ceiling products, such as the highly noble metal appliances and oil-resistant nano-environmental board systems. The product is processed by a special process and has the advantages of strong oil resistance, high flatness, and high hardness.
Ultimate marketing to open up the market
"Eutronics has opened up a majority of domestic market share with the least number of people in the mix," Yang said with great pride. "In addition, the steady state of sales in various markets has promoted the healthy development of the brand." Thanks to marketing director Yang Xu, who insists on the marketing strategy of “small local big shops, big local multi-storesâ€.
The strategy focuses on cultivating the influence of the brand in the local market, and promoting the ceiling of the wife's technology through the image of the store and the joining of agents. The headquarters is strongly supported in the aspects of shop decoration, personnel training, store management, and terminal promotion. The prefecture-level and municipal-level agencies mainly set up shop networks, while the prefecture-level cities mainly promoted flagship stores. In addition, the company adopts a regional management system and establishes designated franchisees at each sales outlet to manage the areas under its jurisdiction. The responsible persons of all outlets must maintain regular contact with the headquarters, provide timely feedback on market information, and provide after-sales services to consumers at the first time. It is reported that the good wife technology ceiling has occupied 60% of sales network coverage in China, and the market prospects are promising.