Flooring companies: Whose wool is on?

Close to the year, in the depressed building materials market, the flooring brands that have been "strained" for a year have begun to aim at this last "Nugget period", and various brand buying parties and bargaining prices will emerge one after another. As building material manufacturers and consumers were immersed in the thrill of “buying bargaining”, a series of shady scenes were also exploded by major media. So, how deep is this pool of water?

Deep water, waves, and reefs, and the bargain will be unpredictable

Many bargaining marks are marked by “unique” and “unprecedented” price cuts. The organizers have both building materials sites, group buying sites, home stores, and teams of bargaining professionals. Mr. Jin, who recently started to decorate his wedding room, told reporters that he had participated in many bargaining sessions for building materials in the past six months. The atmosphere was very lively. The bargaining division “cut down” the brand building materials and was “dragging”. When he took office, he was "bleeded" and for a while he was "discounted in the end." Thanksgiving consumers "lose money and drink at a loss," and felt that the bargaining teacher was "exporting" for the consumer.

However, is the price really coming down? At present, the biggest confusion in buying building materials is “deep water”, “waves”, and “reefs”. Many businesses think that building materials are “one-shouldered”. Even if they leave a word of mouth, they cannot count on “returning customers”, preferring “to come to a slaughter”. An example: Mr. Jin said that he had just participated in a bargaining session last weekend. After a well-known brand's floor was photographed, he found that the activity price was even higher than the price of a physical store by more than a dozen, not only not saving money, but instead loss!

Whose wool is on? Floor brands still need products to speak!

A bargaining officer frankly stated that many consumers are decorating for the first time. They do not understand commodity prices, and various types of bargaining activities use “losing prices, big sales, giving events” and other means to “bait” and set price traps (such as First increase prices, then bargain), marketing traps (slow-moving products, display samples serve as new products, sales are not "three guarantees") "Fudge" consumers, so the bargaining activity "water" more and more.

In fact, group purchase is also good, bargaining worth mentioning, you want to win the consumer, the floor and other building materials companies rely on the cheap and integrity management.

"Some bargain-buying promotions for gimmicks have the effect of imaginary bargaining, virtual price tagging, and shrinking service guarantees. These are the usual methods used by individual unscrupulous merchants in sales promotion." Ms. Wang reminded that building materials should be selected as far as possible well-known brands, and then shop around, and in advance parity; in the determination of the purchase, the details of the contract price, quality, specifications, models and other details agreed to avoid the receipt of sub-charge Well, the goods are not the case of the board; do not go straight to the group buying, was "bargaining" momentum "flicker" live, after all, "wool in the sheep body."