In recent years, due to soaring commodity prices, the CPI index has continued to increase, raw material prices have risen sharply, and there has been an embarrassing situation in the sanitary ware industry where costs have risen while prices have not risen and sales have fallen. While the profits of the high-end sanitary ware industry have shrunk, some small brands have also experienced the phenomenon of cut-off of funds.
At present, sanitary ware is an important component of the pan-family industry. Its development is closely related to the fate of the property market. In recent years, China's real estate industry has developed rapidly. As the real estate downstream industry, the sanitary ware industry, under the impetus of the real estate industry and the industry, has also produced a number of first-line brands with a certain reputation.
As the provincial capital of Shandong, Jinan has developed particularly rapidly in recent years. The rapid development of Jinan has attracted many real estate companies and high-end bathroom brands. When many brands gathered in Chongqing to share this piece of cake, the state stepped up efforts to regulate and control the real estate industry, and introduced a series of measures to suppress the price. With the introduction of purchase restrictions and the levy of property taxes, the US credit rating has been lowered, and the real estate market has become unclear. Nowadays, the continuous downturn in the property market and the increase in the number of buyers and sellers watching houses have also caused the transaction volume of the Chongqing property market to begin to decline. The bathroom industry in the downstream of real estate has not been spared, and many first-line brands have begun to fall into trouble. At this point, the small brands took the opportunity to start a battle with high-end brands. First-line sanitary ware brand has long lost its price advantage due to the huge amount of advertising investment and raw material prices. All of this made the front-line bathroom vulnerable and most restroom distributors were also uneasy.
Small brands hit the "price war"
In recent years, due to soaring commodity prices, the CPI index has continued to increase, raw material prices have risen sharply, and the sanitary ware industry has experienced an embarrassing situation of rising costs and falling prices and sales. While the profits of the high-end sanitary ware industry have shrunk, some small brands have also experienced the phenomenon of cut-off of funds. In order to withdraw funds, small brands began to wage a price war. Because small brands spend less on advertising, branding, and raw material costs, profit margins are relatively large. So small brands will take the tactics of puerile and more to capture the market. Especially in second- and third-tier cities, the price war initiated by small brands is particularly fierce. Because second- and third-tier cities have low awareness of consumer brands and low consumption levels, second- and third-tier cities have become “hotbeds†for the development of small brands. This competition also makes high-end bathroom manufacturers and distributors face a more serious situation.
A single day ago, when the dealer's sales model was talking to the bathroom dealers, it was discovered that the sanitary ware market was no longer waiting for customers to enter the bathroom market. With the increase of people's consumption level, consumers' demands for product quality and sales services are also increasing. At present, when many consumers buy a bathroom, they will ask questions such as "what materials to use" and "does the bathroom paint have any harm to the human body." Faced with this market status, the single traditional marketing concept of dealers is out of date. Only by changing concepts can we continue to survive and develop. As a result, many dealers began to actively participate in industry associations to understand industry information and learn from the operating models of other brands. Some dealers will organize tours of large companies to seek better cooperation brands. Powerful dealers will also participate in large-scale exhibitions to increase their sales and visibility. Some dealers have also started to subscribe to some professional magazines to get the latest industry news. In this way, those dealers who stick to the rules will be forced to the edge of the "diving" by the market.
The weak awareness of dealer brand promotion and service “brand†has always been the evaluation and recognition of a company's products, product quality, after-sales service, and business philosophy. It is the huge human and material resources invested by corporate managers and managers. Long-term cultivation, a kind of trust built with consumers. In the face of a fierce market, excellent brands can increase the visibility of the company and establish a good relationship with consumers. Brand promotion should not only be a matter for companies, but dealers should also actively cooperate. In a specific area, brand awareness is not only enhanced through the efforts of manufacturers, but also depends on the promotion of dealers.
Dealers do not do a good job of brand promotion, they can not let more consumers feel the value of the brand. At present, dealers have begun to focus on services in the fierce competition, but the implementation is not enough to solve the consumer complaints in a timely manner. Instead, they will push each other to escape responsibility. Many dealers will throw the problems directly to the manufacturers, resulting in the loss of customers.
"Just need family" shot, dealers need to be careful "manipulator"
In the face of the current situation of the high-end wooden door market "crash," dealers need to be cautious "manipulation" and actively cooperate with the company to tide over the difficulties. Instead of choosing "diving", give up high-end wooden doors. If you choose "water," not only will your efforts for many years be lost, but you will also lose faith in the production companies, making it difficult to achieve future cooperation. Because a good brand not only needs a strong dealer, but also needs a dealer who shares the company's adversity.
Judging from the current property market, the price increase will have a certain degree of decline or stability at a certain level. This is a better buying opportunity for the "just-needed race." Therefore, some "just-needed races" will meet with the opportunity to see opportunities for the recovery of high-end wooden doors. Therefore, dealers should change their thinking, give up "diving", and choose "adding positions." At the same time, self-adjustment and actively respond to market difficulties.
At present, sanitary ware is an important component of the pan-family industry. Its development is closely related to the fate of the property market. In recent years, China's real estate industry has developed rapidly. As the real estate downstream industry, the sanitary ware industry, under the impetus of the real estate industry and the industry, has also produced a number of first-line brands with a certain reputation.
As the provincial capital of Shandong, Jinan has developed particularly rapidly in recent years. The rapid development of Jinan has attracted many real estate companies and high-end bathroom brands. When many brands gathered in Chongqing to share this piece of cake, the state stepped up efforts to regulate and control the real estate industry, and introduced a series of measures to suppress the price. With the introduction of purchase restrictions and the levy of property taxes, the US credit rating has been lowered, and the real estate market has become unclear. Nowadays, the continuous downturn in the property market and the increase in the number of buyers and sellers watching houses have also caused the transaction volume of the Chongqing property market to begin to decline. The bathroom industry in the downstream of real estate has not been spared, and many first-line brands have begun to fall into trouble. At this point, the small brands took the opportunity to start a battle with high-end brands. First-line sanitary ware brand has long lost its price advantage due to the huge amount of advertising investment and raw material prices. All of this made the front-line bathroom vulnerable and most restroom distributors were also uneasy.
Small brands hit the "price war"
In recent years, due to soaring commodity prices, the CPI index has continued to increase, raw material prices have risen sharply, and the sanitary ware industry has experienced an embarrassing situation of rising costs and falling prices and sales. While the profits of the high-end sanitary ware industry have shrunk, some small brands have also experienced the phenomenon of cut-off of funds. In order to withdraw funds, small brands began to wage a price war. Because small brands spend less on advertising, branding, and raw material costs, profit margins are relatively large. So small brands will take the tactics of puerile and more to capture the market. Especially in second- and third-tier cities, the price war initiated by small brands is particularly fierce. Because second- and third-tier cities have low awareness of consumer brands and low consumption levels, second- and third-tier cities have become “hotbeds†for the development of small brands. This competition also makes high-end bathroom manufacturers and distributors face a more serious situation.
A single day ago, when the dealer's sales model was talking to the bathroom dealers, it was discovered that the sanitary ware market was no longer waiting for customers to enter the bathroom market. With the increase of people's consumption level, consumers' demands for product quality and sales services are also increasing. At present, when many consumers buy a bathroom, they will ask questions such as "what materials to use" and "does the bathroom paint have any harm to the human body." Faced with this market status, the single traditional marketing concept of dealers is out of date. Only by changing concepts can we continue to survive and develop. As a result, many dealers began to actively participate in industry associations to understand industry information and learn from the operating models of other brands. Some dealers will organize tours of large companies to seek better cooperation brands. Powerful dealers will also participate in large-scale exhibitions to increase their sales and visibility. Some dealers have also started to subscribe to some professional magazines to get the latest industry news. In this way, those dealers who stick to the rules will be forced to the edge of the "diving" by the market.
The weak awareness of dealer brand promotion and service “brand†has always been the evaluation and recognition of a company's products, product quality, after-sales service, and business philosophy. It is the huge human and material resources invested by corporate managers and managers. Long-term cultivation, a kind of trust built with consumers. In the face of a fierce market, excellent brands can increase the visibility of the company and establish a good relationship with consumers. Brand promotion should not only be a matter for companies, but dealers should also actively cooperate. In a specific area, brand awareness is not only enhanced through the efforts of manufacturers, but also depends on the promotion of dealers.
Dealers do not do a good job of brand promotion, they can not let more consumers feel the value of the brand. At present, dealers have begun to focus on services in the fierce competition, but the implementation is not enough to solve the consumer complaints in a timely manner. Instead, they will push each other to escape responsibility. Many dealers will throw the problems directly to the manufacturers, resulting in the loss of customers.
"Just need family" shot, dealers need to be careful "manipulator"
In the face of the current situation of the high-end wooden door market "crash," dealers need to be cautious "manipulation" and actively cooperate with the company to tide over the difficulties. Instead of choosing "diving", give up high-end wooden doors. If you choose "water," not only will your efforts for many years be lost, but you will also lose faith in the production companies, making it difficult to achieve future cooperation. Because a good brand not only needs a strong dealer, but also needs a dealer who shares the company's adversity.
Judging from the current property market, the price increase will have a certain degree of decline or stability at a certain level. This is a better buying opportunity for the "just-needed race." Therefore, some "just-needed races" will meet with the opportunity to see opportunities for the recovery of high-end wooden doors. Therefore, dealers should change their thinking, give up "diving", and choose "adding positions." At the same time, self-adjustment and actively respond to market difficulties.
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