The reporter's investigation found that many of these "foreign brands" that seem to "far across the ocean" into the Chinese market are all local goods that are completely covered with "foreign clothes." Due to the short time for the fingerprint lock market to enter the civilian market, many consumers do not understand the relevant situation of the fingerprint lock, especially the real situation of the fingerprint lock brand. Therefore, many fingerprint-locked enterprises that are born and raised in China use the lack of consumer awareness, take a foreign name for the product, borrow a scorpion, fictionalize a brand story, package themselves into a national brand, a certain country, let Consumers believe that the products they buy are imported products.
According to industry insiders, “There is only one name for this type of brand 'foreign'. The full set of operations for design, materials, manufacturing, agency sales and marketing are all “Made in China.†And these companies are in products and technologies. There is no innovation, and even some products are very worrying. And they like to follow the trend. If they say that the products of the countries are selling well for a period of time, they will be the flag of the country.
In addition, the industry also revealed that those brands that claim to import products in a country are produced in China, and only some parts are provided by other countries. These parts are also produced by Chinese manufacturers, which are simply Chinese goods.
Blindly follow the trend to promote the "pseudo-foreign brand"
According to the reporter's understanding, due to the special national conditions, the domestic security standards are stricter than many developed countries. Fingerprint locks are important civil security products, and their security requirements are also stricter than other countries. In other words, domestically produced fingerprint locks are superior to fingerprint locks in other countries in terms of security standards.
So why is there such a high-quality fingerprint lock in China, but Chinese companies dare not admit that they want to survive in the United States, Germany, France, South Korea and other countries?
This is mainly due to the consumer psychology of consumers worshipping foreigners. In interviews with consumers, many people said that instead of spending less money on cheaper products, they are more willing to pay a premium for foreign brands. Therefore, if a brand says that it is a Chinese brand, then the brand has been greatly discounted in the minds of consumers.
Consumers are pursuing the high-end brand's mentality to make enterprises organically available. In order to win higher profits, they use foreign names to raise market prices, so that consumers can purchase local goods at a price higher than ten times. For consumers who are in love, they will fall into the trap if they are not careful, so consumers should be cautious when purchasing fingerprint locks.
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