Order products and watch the finals to launch the "Asian Games offensive"
The 2010 Asian Games in Guangzhou will be held soon to compete in the "Asian Games Market." Naturally, leading companies in all walks of life in China will not miss business opportunities. Recently, the author learned from the European headquarters of the Oppa Group in Guangzhou that the Oppa is launching the "Asian Games offensive" and wants to show its national home furnishing enterprise in front of its counterparts in the world, rushing out of Asia to the world.
It is reported that in order to do well in this "Asian Games offensive", Oppai Group mobilized all resources to "benefit" consumers to the end. As long as you visit the Europa National 2000 franchise stores during the event, you will receive exquisite gifts and order certain products. After the amount, you can participate in the "Asian Games Luxury Tour (Double)" sweepstakes. Oppa will invite the winning consumers to "see the Asian Games in New Guangzhou, tour the bright Pearl River Night, appreciate the passion finals, and view the Europa World-class home manufacturing base."
Create Asian champion to be the world's European school
Yao Liangsong, chairman of Europa Group, said in an interview that the Asian Games will not only be a competition on the sports ground, but that the major brands around the world will launch a marketing war around the Asian Games. At the same time as the Asian Games, the cabinet and the entire home furnishing industry's "Asian Games" is also underway. As a contestant, the European Group's goal for the "Asian Games" is "to create Asian champions and be the European party in the world."
Yao Liangsong also said that for home furnishing companies, competition is mainly reflected in the "four forces" contest, which means brand power, manufacturing power, product power, and terminal sales power. By creating "Four Forces" and enhancing its comprehensive strength, the European faction will compete with the world during the Asian Games.
Use "Asian Games" as a springboard to explore overseas markets
It is understood that in order to make the "Asian Games offensive" fruitful, the Opa Group has invested huge resources. Oppa Group has such a profound realistic background that it attaches great importance to the "Asian Games offensive": The Asian Games is the most important social public sports event in China after the Olympic Games, and it has extremely high attention value. Secondly, entering the overseas market is also the focus of Europa Group's future work.
Some industry insiders said that as the leading home furnishing enterprise, Oupai Group has become a rival in China. The convening of the Asian Games provided them with an opportunity to play against their international counterparts at their doorstep. As long as the Europeans, who have an advantage at home, play the Asian Games promotion war, they can enter the world market.
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