Domestic hardware company standard analysis

China's hardware industry has continued to develop in recent years. After its expansion, we can see five standard hardware companies in its chain: First-class companies do standards, Second-rate companies do brands, Culture, Third-rate companies do solutions, Fourth-rate companies do products. Differentiation, five-stream companies to do the same price war.

First, first-rate companies do standards.

In an industry, if you can become a leader, you usually have your own standards. This standard will become the standard of the industry. Once the country approves, this is a true industry law.

Therefore, under the era of “speeding up the development of science and technology, globalization of economic and trade activities, internationalization of technology information, and internationalization of game rules”, the hardware industry is relatively Chinese and Chinese companies that are at a low scientific and technological level and weak in intellectual property rights. The legislative enforcement of intellectual property rights and efforts to become a leader in the industry is the key to setting industry standards.

Therefore, the mission of individuals and companies is to use all kinds of resources and means from the perspective of national interests, to use all kinds of resources and means, to exhaust the limited space, and to adhere to the background of reform and opening up, balance of interests, and protection of national treatment. To protect China's national and business interests to the greatest extent, and jointly promote the development of relevant industries and enterprises at home and abroad, and constantly innovate to become a benchmark in the industry.

Second, second-rate companies do branding and culture.

In the initial stage of market competition, as long as we can produce products with better quality than others, we can win in the market competition.

With the development of science and technology and the wide application of new technologies, new processes, and new equipment, products tend to be "homogeneous," and market competition has been pushed into the "brand era." From this perspective, the competition of enterprises is the competition of brands.

These companies are usually the top 10 companies in the industry to divide this market. Behind the brand is the deep culture of the company. Once the company has a cultural charm, the brand's reputation will go up to a certain level. Culture is the connotation of a company and a brand.

Third, third-rate enterprises do solutions.

Just as "Kung Fu is out of poetry," companies' more powerful weapons are also outside the product.

The true connotation lies in making enterprises more competitive rather than products, so that customers are more satisfied with the company, not just limited to the product. It is a customized customer solution for the company. Buying a product is not as good as buying a service. Buying a service is not as good as buying a solution. The hardware industry's marketing needs new breakthroughs.

Fourth, the fourth-rate enterprises do product differentiation.

Product differentiation refers to companies that in some way change those products that are basically the same, so that consumers believe that there are differences in these products and produce different preferences.

According to the theory of industrial organization, product differentiation is a major factor in the market structure. The extent to which companies control the market depends on how successful they are in differentiating their products. In addition to a perfectly competitive market (product homogeneity) and an oligopolistic market (a single product), product differences are generally prevalent.

Enterprises have absolute monopoly power over products that differ from other products. Such monopoly rights create barriers for other companies to enter the market or industry and create competitive advantages.

At the same time, enterprises form factors in the product entity or in the process of providing products, resulting in particularity that is distinct from other similar products to attract buyers, thus leading to consumer preferences and loyalty.

In this way, product differentiation not only forces external entrants to spend huge sums of money to conquer the loyalty of existing customers and creates some obstacles, but also differentiates the company from other companies in the same market, based on product differentiation. Compete for the favorable position of market competition. Therefore, product differentiation is of great significance to the marketing activities of companies.

Fifth, five-tier companies - to do homogenization and price wars.

The age of competition based on the core value of products is passing, because there is no shortage of high quality products in this world.

Mobile phones, cars, and even airplanes, no Nokia, Ford, Boeing, the market will be quickly redistributed in the absence of consumers.

The standard market competition with Chinese characteristics is like this. Spelling and swiftly swiftly squeezing prices into the end. Everyone has no money to earn, and good-end products will die under the concerted efforts of everyone.

Products and brands do not survive for a long time, and the ten ** is dead in the quagmire of homogeneity.

Therefore, if you stand tall and look far, you will require your own standards to be high and you will strive to become a company that sets standards. Then you must have grown into a successful company.

The research and application of China's start-up manufacturing and electric technology started late, but there has been great development in the past decade or so. Because pneumatic tools have the characteristics of high quality, age, high speed, high output force, and high precision, electric technology has been rapidly applied to various industries and has produced significant benefits in production.