"Digital" Famous Furniture
On March 16, 2013, the 29th Dongguan Famous Furniture Fair officially opened.
As one of the most prestigious furniture exhibitions in China, this International (Dongguan) Famous Furniture Exhibition opened a total of 12 exhibition halls, covering an area of ​​260,000 square meters, more than 250,000 square meters in September last year; It has reached 10,000 square meters, double the area compared with the previous one. At the same time, the exhibition also opened a special area for lamps and furniture for the first time, and the exhibition scale has reached 10,000 square meters, becoming one of the new highlights of this furniture exhibition.
In addition to the expansion in area, this year's famous furniture exhibition is not a small breakthrough in number. Among them, there were 915 exhibitors at home and abroad, surpassing last year's 889; the number of exhibitors of Chinese and mahogany furniture doubled from the previous one, becoming a veritable "upstart".
While the number of exhibitors continues to increase, the number of visitors has also increased from last September. According to official data, on the day of the famous furniture exhibition, a total of 51216 people flowed into the progress hall, which equaled the highest number of visitors on the first day of the previous famous furniture exhibition. The queue can almost be listed as the keyword "top" on the day of the exhibition.
And such a lively scene has also broken people's previous concerns about the situation of the furniture industry. According to Tu Qi, director of the Information Department of the China Furniture Association, the cumulative total industrial output value of Chinese furniture companies will reach more than 620 billion yuan in 2013, a year-on-year increase of 15%, and the profit margin of output value will remain at 5-6%, while the cumulative export may reach Around 60 billion US dollars, the foreign trade surplus will continue to expand.
"Digital" Exhibitors
Not only many experts and scholars are full of hope for this year ’s furniture industry, but the CEOs of furniture companies also said in an interview with reporters that although the current situation is still unclear, the haze over the market has begun to gradually dissipate. Furniture The recovery of the industry is just around the corner, and numbers are the most intuitive performance.
At this year's Dongguan Furniture Fair, Gu Family Crafts has launched more than 60 new products in five series, the number of which is staggering. In an interview with reporters, Liu Hong, vice president of Gujia Craftsmanship, said that the company has developed a detailed development plan for its lazboy brand, which will complete the expansion of 100 stores in one year, 300 stores in two years, and five years. Realize 500 stores.
And Lian Shangjia ’s digital advertising slogan-"45 ° new product, 360 ° big money" is also a bit confusing: if 360 ° big money can be understood as making you earn money in all directions, then 45 ° new Does the product tell us that all new products adopt a standing posture of 45 ° diagonally upward?
However, although there are countless advertising slogans, the spirit of planners' courage to innovate is worthy of encouragement. At least compared to the advertising slogans that are similar to "opening a store and making money 100%" and drowning in countless banners, these two digital advertisements are still impressive.
The 2013 Spring Furniture Fair, like these two slogans, although not perfect, has brought positive energy to the development of the furniture industry. We also look forward to and have reason to believe that this year, the furniture market will deliver a perfect data!
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