The color matching division is a staff member who uses professional color knowledge and skills to perform color matching and design, color planning and marketing, color survey and management, and color research and consulting. They work on the beauty and non-beauty phenomenon of all visual aspects to eliminate visual waste and create a high aesthetic enjoyment and feeling space for our lives. They use their own sense of fashion and color to decorate all aspects of life. What to wear today, the release of new cars, and even the overall planning of urban construction are their subjects; color matching designers are a passionate new career that people long for, and can also enhance personal value and fashion in the short term. The best career in taste.
How does color marketing play an important role in marketing?
The rational use of commodity colors plays a role that can not be ignored in marketing. The right color combination can better explain the character and characteristics of the goods. Color marketing itself is based on understanding and analyzing consumer psychology, designing products that consumers want, and then assigning appropriate products to the product itself, product packaging, personnel costumes, environmental settings, storefront decoration, and shopping bags. Colors make commodities highly emotional and serve as a bridge for communication with consumers, achieving the unity of "people-color-commodity", conveying the idea of ​​goods directly to consumers, improving marketing efficiency, and reducing marketing costs. For example, in the sales of a kind of clothing, if the color tone of the clothing is in harmony with the color of the entire store, the window and the display, it can definitely increase the value of the product.
Who is suitable for color matching professional?
All personnel engaged in design, planning and marketing (including apparel design/textile design/product design/paint design/automotive color design/interior design/architectural design/shop shopping guide/advertising design/animated design/horticultural design/personal image design etc. The practitioners in the field or design students and popular fashion enthusiasts currently attending school can obtain technical certification of the color matching division through professional training. With the increasing demand of companies and people's pursuit of fashion, the color matching division will gradually develop into a required course for professional designers and fashion professionals.
Color matching division engaged in the industry
The work of color matching division mainly includes: personal image design, shopping mall shopping apparel design, home improvement design, product display display design, advertising art design and other fields, including color diagnosis, consulting, packaging design and planning work.
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