Ceramics industry ups and downs and unpredictable in 2010

In 2010, the hurried journey was immediately completed during the ups and downs. From the end of 2009, a large number of ceramic companies digested their inventory in order to wait and see the market situation in 2010. So there was an illusion of a good sale at the beginning of the year. However, the good times did not last long, and the market’s big hand once again revealed our unexpected red card. After May ceramic sales fell all the way to the bottom line.

Since the beginning of this year, the national and local governments have intensively introduced real estate control policies to curb speculative behaviors and excessive increases in house prices in some cities. By the end of November, 15 cities had issued detailed regulations for real estate regulation; ceramic products from Jiangxi, Shandong, Hunan, Hubei, and Liaoning had been issued. District inventory pressure emerged from early May, and the vicious price war started immediately. Inventory pressure is still tight to the nerves of enterprises. A large number of ceramic enterprises across the country have ceased production; energy conservation and environmental protection have become an unavoidable theme for the development of the ceramic industry in 2010. The storm of low-carbon environmental protection is getting more and more violent. The call for limited power production and ceramic tile thinning in various production areas is getting louder and louder; ink-jet printing has drastically impacted the traditional ceramic printing process, and full-glazed glaze technology has been fully implemented, integrating most of the advantages of polished tiles and antique tiles. Following the automatic production of enamel bricks in 1984, production has once again entered a new era of **...

In 2010, it was ups and downs, unpredictable. The ceramic industry has not hesitated to integrate into the global economic market. The era of brick presses like printing machines is gone forever.

Investment everywhere to sell ceramics for further regionalization

At the end of 2009, when the shadow of the financial crisis gradually disappeared, the new round of expansion of the building ceramics industry impulse to erupt again. At the beginning of 2010, firstly, enterprises in Foshan, Guangdong Province once again held a group to invest in Teng County, Guangxi, and then invested in Enping, Jiangmen, Guangdong, setting off a round of investment boom around Big Foshan. Outside Guangdong, Sichuan Jiajiang, Jiangxi Gao'an, Fengcheng, Jingdezhen, Jiujiang, Pingxiang, Yifeng, Ganzhou, Hunan Hengyang, Yueyang, Hubei Dangyang, Liaoning Faku, Jianshe, Henan Hebi, Changge, Inner Yellow, Inner Mongolia Erdos, Jilin Huadian, Hebei Gaochun, Yangcheng, Shanxi, Quanyang, Jincheng and other regions have been investing everywhere, or are continuing to expand ceramic production lines. In addition to the owners of Foshan, Guangdong, a large number of Wenzhou, Zhejiang, and Fujian have strong capital. Ceramic industry. It can be said that in addition to Tibet, in 2010, all the provinces, municipalities, and autonomous regions of China have had ceramic production lines.

While investing all over the place, the sales of ceramics are further regionalized. Each production base seizes the local market with a low and geographical advantage at a radius of 500 kilometers, severely disrupting the traditional market sales pattern. Such as Shandong Zibo and Linyi, their traditional markets are Shandong, Henan, Hebei and Northeastern provinces; but with the rapid rise of Henan Hebi, Changge, Neihuang, Inner Mongolia Erdos, Jilin Huadian, Hebei Gaochun and other surrounding emerging production areas Its market space has been severely suppressed, and Jiangxi Gao'an is no exception.

At the same time, investment everywhere and further regionalization of the market has also led to a serious surplus of regional production capacity. Due to the lack of a correct estimate of market conditions, blind production has led to unprecedented stocks. By November, many companies were under pressure from inventory. Had to stop production for a large number of stops.

Forced energy-saving emission reductions in a large number of production areas have been hit hard

On December 11, the Office of Enping Municipal Government issued the "Notice on Starting the City's Energy-saving Early Warning and Regulating First-level Emergency Response". On the second day, all the ceramic enterprises in the area were forced to suspend production and stop production. Huachang, Xinyu, Xinjincheng, Wheelock, Baiqiang, Zhengde, Ronggao, Quansheng, Jiajun, Jiahong, etc., transferred from Foshan. The ceramics company suffered heavy losses. Workers were dismissed and put off in advance, and it was difficult to resume work. This is a typical production stoppage incident that has occurred at the end of the year for the local government to achieve energy conservation and emission reduction assessment targets.

In fact, Enping is only the most recent thing. In the first half of this year, major production areas have encountered energy-saving emission reductions and power cuts. As early as the beginning of this year, Shandong Zibo forced the implementation of energy-saving and emission reduction, and introduced relevant policies and measures, many companies were shut down. After the explosion of the Stanker ceramic gas furnace, the government found a political opportunity and ordered all ceramic companies in Zibo to stop production. Although a small number of enterprises resumed production after one month, a total of less than 20, accounting for 1/15 of the total number of ceramic enterprises. Not only that, in the end of November, less than a month after the start of construction, in order to complete energy-saving emission reduction targets, within the jurisdiction Zhangdian District ceramics enterprises were again forced to stop production.

In Guangdong Zhaoqing, Qingyuan, Jinjiang in Fujian, Inner Mongolia in Henan, and Faku in Liaoning, all suffered varying degrees of difficulty. The local government has done many tricks to achieve the goal of energy conservation and emission reduction, environmental protection, electricity restriction, and suspension of production. Looking around in 2010, companies in all producing areas suffered heavy losses due to mandatory energy-saving and emission reduction. It can be expected that in the future, energy-saving and emission reduction will become the sword of Damocles suspended by ceramic enterprises.