Antique flooring once again set off the industry "retro fashion style"

Antique floor set off "retro style"

In recent years, fierce competition in the floor market has promoted the continuous emergence of floor types. While laminate flooring and engineered flooring are increasingly favored by consumers, an antique floor known as 'the most fashionable' is entering people's lives. According to industry sources, antique flooring is more of a feeling that emphasizes people. “Consumers like antique flooring, which is mainly an attitude of advocating history and pursuing nature, and the progress of modern processing technology has made the floor not only durable, but also given a certain cultural connotation, which is the biggest advantage of antique flooring.”

Some of the newly-listed antique floor products have unique colors and textures, but the price is also prohibitive. For example, a carbon-burned oak floor, imitating a cave mural, costs about 1,500 yuan per square meter. And a new listing of a certain brand of volcanic series flooring, the price of up to 3800 yuan / square meter. The top products displayed in the exhibition halls of some well-known brand floors are allegedly "originally imported" and "customized by hand." There are no shortage of "limited editions," and floor prices range from several thousand yuan to over ten thousand yuan. "These are all hand-built, and there is no comparability in the price of the floor. It is generally used in villas."

Due to the nature of the wood itself, flooring products can hardly highlight fashion elements. Although there are many companies on the floor, most of the products are the same, while the antique floor is the artistic upgrade of home products. “The biggest difference from the traditional floor of people's impressions is that most of the antique floor surfaces are no longer flat, but many irregular lines are scratched and carved on the surface by hand, making the original flat floor rich in change. Three-dimensional sense.” It is also because of these characteristics, people have doubts about the antique floor: Is there sufficient wear resistance, is it easy to damp deformation, can it be easy to clean and take care of?

According to editors in the antique floor product area of ​​a company’s website, the antique floor is mainly based on grayish yellow, woody and gray, and the texture is natural. Some companies have also developed a variety of new styles in particular, revealing unique vicissitudes - - Bend slight grooves, naturally dull, simple and original. According to reports, the domestic antique flooring, due to different processes, the characteristics of the floor are not the same. At present, antique floorboards on the market mainly include antique solid wood flooring, antique solid wood composite flooring, antique impregnated paper laminated wood flooring, and antique bamboo flooring. Four kinds of antique floorings with different materials have different characteristics.

Some consumers have expressed that the classical style of the antique floor can make the home full of spirituality and heavy feeling. It is more comfortable and more elegant. If the price is right, it will give priority to buying antique flooring. However, some consumers have expressed concern about antique flooring. They think that such flooring is not easy to care for at first. In addition, whether the carved texture on the floor is strong and whether it is durable in daily households has become a concern for consumers.

Mistakes in the consumption of antique flooring

In fact, antique flooring was once rarified and “expensive”, and with the popularity of the products and the improvement of the craft, is the antique floor still the positioning and high price of “high-end products”? Experts said that because consumers do not understand antique flooring, there are some "misunderstandings" in the purchase of flooring.

"Manual" does not mean "high price". In the surface treatment of antique flooring production, there are indeed many hand-made links. However, the manual process in many antique floor productions is only one of all the processes and the cost is not great. With the realization of the scale of manual production, the application of modern production equipment, and the wide range of raw floor surface raw material selection, the proportion of manual costs in the product cost structure is getting smaller and smaller. The handmade cost of the antique floor surface only accounts for 3%-5% of the original, auxiliary materials, and processing costs.

"Antique" does not mean "high end". When the antique floor had just emerged, antique flooring was added to many external cultural concepts and packaging for the needs of marketing. The antique floor was therefore given the position of 'high end'. With the improvement of process technology, antique flooring has become a popular product that can achieve large-scale production.

"Easy to use" or "beautiful." With the improvement of people's aesthetic taste and the increase of individualized demands, flooring and other home decoration products incorporate art, culture, and design factors. But for most consumers, the practicality of the floor is first.