The Taowei market in 2010 is a lively scene. Therefore, Tao Wei has continued to expand in the emerging production areas that have emerged in recent years. Including Gao'an in Jiangxi and Dangyang in Hubei, the sales performance is also excellent. Many ceramic enterprises also take advantage of local resources, manpower, transportation and other aspects, and have invested in setting up factories, planning to increase the production line news frequently. However, in June, everyone smelled a chill in the same time. Until the end of the year, the shadows of backlogs and kiln dying were shrouded in the production area. It is understood that the warehouses of some production areas are full, and the products are even stacked in a pile next to the road. In 2010, it was like this in mixed feelings.
In 2011, the shadows have not dissipated, and the market may be at risk. The future of emerging production areas is still unclear, and the market development prospects are still very slim.
Good operation can overcome difficulties
For companies that have the strength, the foundation, the steady investment, and the clear situation, 2011 will not be devastating even if the market is ups and downs. Because these enterprises have a strong capital chain as their backing, and the brand reputation is better, the market competitiveness and risk resilience are relatively strong. The ordinary storm will not touch the foundation of these enterprises. On the contrary, if the winter suddenly comes, the industry faces washing. Brands, this type of enterprise has the opportunity to take root and consolidate its leading position under the retreat of other stragglers, and the foliage continues to grow to reach a wider range.
However, for companies that are not strong in strength, borrowed from East Norse, and adopted four fund-raising methods to raise investment funds, the future may not be better. When there is not enough money in the market turmoil, it is equivalent to no cotton jackets in the winter, and the coldness directly penetrates into the bone marrow, which is difficult to support. Therefore, those companies that want to suddenly expand their scale and decide to increase their production capacity should see the danger signals on the market.
Last year, real estate regulation and control policies have caused great concern in the industry. The slowdown in real estate transactions has naturally led to a decline in sales of building materials and materials. However, the regulation of real estate overheating is also a protective measure for the relevant industries. If house prices continue to soar and become more and more acceptable to ordinary people, the building materials market will also lose the most important consumer force. In the case of high housing prices, only the wealthy in society can consume. They often regard buying a house as an investment, and they do not help the building materials consumption. Even if you buy a house and live on your own, this part of the population is limited, and their desire to consume is strong, and they can't digest the growing capacity of building ceramics.
When it comes to capacity, there is still a spurt of growth in 2010. According to the statistics of the 1086 ceramic tile manufacturing enterprises above designated size in Foshan Ceramic Industry Association, the total output of ceramic tiles in the first 11 months of 2010 was 7.36246 billion square meters, an increase of 21.5% over the same period of 2009. It is estimated that the total output for the whole year of 2010 will be close to 8 billion square meters. How is this capacity digested? According to industry estimates, China’s export of building ceramics this year is about 700 million square meters. In terms of real estate, according to the National Bureau of Statistics, in 2010, the construction area of ​​real estate development enterprises nationwide was 4.055 billion square meters. The amount of second-hand housing transactions in each year is difficult to exceed 500 million square meters. In other words, the consumption of architectural ceramics brought about by real estate does not exceed 5 billion square meters at most. Adding the above data, this year theoretically at least 2 billion square meters of excess capacity.
Under such circumstances, there will always be competitors who will be defeated. To judge who the deer died, there is a good hard indicator - the dealer. Which enterprise dealers are large, superior in quality and superior in strength, it can be concluded that these enterprises are more quality, the brand is more deeply rooted in people's minds, and has better market prospects.
Government planning still needs long-term
The production capacity is so huge, but there are often voices from the production areas, and how many square meters will be added to a certain number of production lines. No one seems to have considered the local capacity capacity. Perhaps, considering it, the relevant parties are not rejected.
Judging from the planning guidelines of some producing areas, some governments still have not perfected plans for the long-term development of the producing areas. It is said that it has reached several hundred production lines within 3-5 years. However, what do the hundreds of production lines mean for local resource consumption? What does it mean for environmental protection? What does it mean for product sales? Blind and fast development is easier to roll over, the pressure on the production area is greater, and the damage after rollover is more obvious. It is a big deal for companies that are less resistant to stress to close down immediately.
Unreasonable planning for production capacity may bring unimaginable consequences to the production area, and the lack of infrastructure construction can easily slow down the development of the production area. The development of production areas requires talents, but the production areas usually lack facilities in medical, entertainment, education, culture and other supporting facilities. Talents often come from developed areas with better facilities. If the production area can not implement the construction of these facilities, how to attract talents to help out? It is necessary to know that monetary compensation is not the only criterion that affects people's choices. They are more and more important to the future development prospects, the exercise of their own quality improvement and so on. From this point of view, the attractiveness of some producing areas is still insufficient. They still pay homage to GDP, but more regions have begun to discuss new indicators such as happiness, life index, etc. that are not necessarily energized but are more likely to touch the human mind.
Weiye is not a day's work, and it is undoubtedly difficult for the production areas to quickly improve all the facilities, but at least in the future planning blueprints, it also has to show people a bright future. Many people in the industry believe that the next year will be more difficult than last year, and the adjustment period may even be as long as two years. Therefore, the production area government needs to take advantage of the situation, delete some slogans with little operability, arrange infrastructure construction as much as possible, regional brand building, marketing network layout, attract more elites to join. Such a ceramic producing area is expected to continue to move forward and grow stronger. When the distinctive production areas stand firm in all parts of the country and form a strong gas field, it is believed that China's ceramics production area has already reached a new level.
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