The first pilot phase will last until January 31, 2011, to the countryside pilot area in Shandong, Hubei, Shaanxi, Sichuan, Guangdong, Zhejiang, Jiangsu, Heilongjiang and other 12 provinces and cities, the pilot products include wooden floors and wooden doors into two categories . The event selected Dekor, Nature, China crane and other 14 enterprises, all wooden building materials industry well-known enterprises. For example, Huahe Group has a 50-year history of wood production, and has passed the CTC product quality and health certification of China Building Materials Inspection and Certification Center and China Timber Distribution Association. It is also the only wooden door enterprise that has obtained the national inspection-free title. Consumers have a good reputation.
In order to better protect the rights and interests of rural consumers, 14 pilot enterprises signed the "National First Self-discipline Convention for Pilot Enterprises of Wooden Building Materials to the Countryside" at the launching ceremony, in the production, sales and service of wooden building materials to the countryside. The company has made a clear commitment to strictly abide by the commitments during the implementation period, ensure the provision of high quality and low price products, and implement the benefit farmers policy. The pilot enterprises and their marketing outlets will hang a unified “Pilot Enterprise for Wooden Building Materials to the Countryside†sign, affix a unified logo to the products of the countryside, and announce their pilot products to rural consumers to ensure that the products and logos correspond one-to-one. Liu Lixin, deputy general manager of Huahe Group, said in an interview that the sales to rural friends and the friends in the city are exactly the same in terms of product quality. Huahe will abide by the promise and provide better and more comprehensive services for farmers.
As the first attempt of the wooden building materials industry to go to the countryside, the production, sales, service and after-sales links of various enterprises will be a new test. Leading enterprise Huahe has taken the lead in piloting and exploring while stabilizing the large urban furniture and wooden door market. According to Liu Lixin, deputy general manager of Huahe Group, Huahe has investigated the consumer psychology and preferences of farmers. Understand, develop the development strategy of the third and fourth-tier markets, and impose stricter requirements on product quality and after-sales service. Huahe will combine its own advantages, research and development, adjust and enrich the product structure according to the actual needs of the county and village three-level population, and directly implement free installation, home maintenance, after-sales service and other activities for farmers to enjoy the convenience of farmers. Excellent service. The low price is not bad. It is the purpose of Huahe’s activities in the countryside. It is necessary to ensure that Huahe’s best quality products are returned to rural consumers at the lowest price, and strive to make farmers’ friends buy with confidence and satisfaction.
According to the preliminary report of the "Research Report on "Wooden Building Materials Going to the Countryside", the wooden building materials going to the countryside will drive the overall consumption of rural housing construction by about 50 billion yuan. At the same time, more importantly, it will be low with the help of wooden building materials. The characteristics of carbon, environmental protection and sustainable use make the concept and way of low-carbon life go to the countryside together.
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